Predicting audience exposure to television in today's media environment: An empirical integration of active-audience and structural theories

Journal of Broadcasting and Electronic Media

Volumn 53, Issue 3, 2009, Pages 400-418

  Cooper, Roger ^a   Tang, Tang ^b  

^a OHIO UNIVERSITY   (United States)

^b UNIVERSITY OF WISCONSIN OSHKOSH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70349602019     PISSN: 08838151     EISSN: 15506878     Source Type: Journal    
DOI: 10.1080/08838150903102204     Document Type: Article

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