Increasing price transparency: Implications of consumer price posting for consumers' haggling behavior and a seller's pricing strategies

Journal of Interactive Marketing

Volumn 28, Issue 1, 2014, Pages 68-85

  Zhang, Xubing ^a   Jiang, Bo ^b  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Consumer price posting; Information transparency; Price discrimination; Price haggling; Social media; UGC

Indexed keywords

EID: 84893950697     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2013.06.002     Document Type: Article

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