Return on Quality Improvements in Search Engine Marketing

Journal of Interactive Marketing

Volumn 26, Issue 3, 2012, Pages 141-154

  Abou Nabout, Nadia ^a   Skiera, Bernd ^a  

^a GOETHE UNIVERSITY   (Germany)

Author keywords

Keyword advertising; Online marketing; Search engine marketing

Indexed keywords

EID: 84862489665     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2011.11.001     Document Type: Article

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