SCOPUS 정보 검색 플랫폼 - 논문 보기

메뉴 건너뛰기

Marketing Science

Volumn 32, Issue 1, 2013, Pages 8-18

A keyword history of Marketing Science

(3) Mela, Carl F a Roos, Jason b Deng, Yiting a

a DUKE UNIVERSITY (United States)

b ERASMUS UNIVERSITY (Netherlands)

Author keywords

Data visualization; History; Keywords; Marketing

Indexed keywords

EID: 84873280957 PISSN: 07322399 EISSN: 1526548X Source Type: Journal
DOI: 10.1287/mksc.1120.0764 Document Type: Article

Times cited : (39)

References (18)

1
- 33748477722
- Hyperion, New York)
- Anderson C (2006) The Long Tail: Why the Future is Selling Less of More (Hyperion, New York).
- (2006) The Long Tail: Why the Future is Selling Less of More
- Anderson, C.¹

2
- 0346624905
- The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time
- Baumgartner H, Pieters R (2003) The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time. J. Marketing 67(2):123-139.
- (2003) J. Marketing , vol.67 , Issue.2 , pp. 123-139
- Baumgartner, H.¹ Pieters, R.²

3
- 84873310329
- (Harvard University Press, Cambridge, UK)
- Buzzell RD (1968) Mathematical Models and Marketing Management (Harvard University Press, Cambridge, UK).
- (1968) Mathematical Models and Marketing Management
- Buzzell, R.D.¹

4
- 84873315424
- Marketing Science: A strategic review
- Chintagunta P, Hanssens D, Hauser JR, Raju JS, Srinivasan K, Staelin R (2013) Marketing Science: A strategic review. Marketing Sci. 32(1):4-7.
- (2013) Marketing Sci , vol.32 , Issue.1 , pp. 4-7
- Chintagunta, P.¹ Hanssens, D.² Hauser, J.R.³ Raju, J.S.⁴ Srinivasan, K.⁵ Staelin, R.⁶

5
- 0001434630
- Competition and cooperation in marketing channel choice: Theory and application
- Coughlan AT (1985) Competition and cooperation in marketing channel choice: Theory and application. Marketing Sci. 4(2):110-129.
- (1985) Marketing Sci , vol.4 , Issue.2 , pp. 110-129
- Coughlan, A.T.¹

6
- 0000257156
- A logit model of brand choice calibrated on scanner data
- Guadagni PM, Little JDC (1983) A logit model of brand choice calibrated on scanner data. Marketing Sci. 2(3):203-238.
- (1983) Marketing Sci , vol.2 , Issue.3 , pp. 203-238
- Guadagni, P.M.¹ Little, J.D.C.²

7
- 0000325056
- Correspondence analysis: Graphical representation of categorical data in marketing research
- Hoffman DL, Franke GR (1986) Correspondence analysis: Graphical representation of categorical data in marketing research. J. Marketing Res. 23(3):213-227.
- (1986) J. Marketing Res , vol.23 , Issue.3 , pp. 213-227
- Hoffman, D.L.¹ Franke, G.R.²

8
- 0001368374
- Distribution de la flore alpine dans le bassin des drouces et dans quelques regions voisines
- Jaccard P (1901) Distribution de la flore alpine dans le bassin des drouces et dans quelques regions voisines. Bull. de la Société Vaudoise des Sci. Naturelles 37(140):241-272.
- (1901) Bull. De La Société Vaudoise Des Sci. Naturelles , vol.37 , Issue.140 , pp. 241-272
- Jaccard, P.¹

9
- 59949104759
- CRM literature: Conceptual and functional insights by keyword analysis
- Kevork EK, Vrechopoulos AP (2009) CRM literature: Conceptual and functional insights by keyword analysis. Marketing Intelligence and Planning 1(1):48-55.
- (2009) Marketing Intelligence and Planning , vol.1 , Issue.1 , pp. 48-55
- Kevork, E.K.¹ Vrechopoulos, A.P.²

10
- 0000195838
- Entry, exit, growth, and innovation over the product life cycle
- Klepper S (1996) Entry, exit, growth, and innovation over the product life cycle. Amer. Econom. Rev. 86(3):562-583.
- (1996) Amer. Econom. Rev , vol.86 , Issue.3 , pp. 562-583
- Klepper, S.¹

11
- 0003820097
- Kluwer Academic Publishers, Boston)
- Leeflang PSH, Wittink DR, Wedel M, Naert PA (2000) Building Models for Marketing Decisions (Kluwer Academic Publishers, Boston).
- (2000) Building Models For Marketing Decisions
- Leeflang, P.S.H.¹ Wittink, D.R.² Wedel, M.³ Naert, P.A.⁴

12
- 79959345324
- Sophistication in research in marketing
- Lehmann DR, McAlister L, Staelin R (2011) Sophistication in research in marketing. J. Marketing 75(4):155-165.
- (2011) J. Marketing , vol.75 , Issue.4 , pp. 155-165
- Lehmann, D.R.¹ McAlister, L.² Staelin, R.³

13
- 0002815023
- Exploit the product life cycle
- Levitt T (1965) Exploit the product life cycle. Harvard Bus. Rev. 43(6):81-94.
- (1965) Harvard Bus. Rev , vol.43 , Issue.6 , pp. 81-94
- Levitt, T.¹

14
- 0011668871
- Marketing models: Past, present and future
- Pras LL, ed, Kluwer Academic Publishers, Boston
- Lilien GL (1994) Marketing models: Past, present and future. Pras LL, ed. Research Traditions in Marketing (Kluwer Academic Publishers, Boston), 1-20.
- (1994) Research Traditions In Marketing , pp. 1-20
- Lilien, G.L.¹

15
- 0004223314
- Prentice- Hall, Englewood Cliffs, NJ
- Lilien GL, Kotler P, Moorthy KS (1992) Marketing Models (Prentice- Hall, Englewood Cliffs, NJ).
- (1992) Marketing Models
- Lilien, G.L.¹ Kotler, P.² Moorthy, K.S.³

16
- 71249157658
- Ranking marketing journals using the Google scholar-based hg-index
- Moussa S, Touzani M (2010) Ranking marketing journals using the Google scholar-based hg-index. J. Informetrics 4(1):107-117.
- (2010) J. Informetrics , vol.4 , Issue.1 , pp. 107-117
- Moussa, S.¹ Touzani, M.²

17
- 0033480849
- In search of diversity: The record of major marketing journals
- Tellis GJ, Chandy RK, Ackerman DS (1999) In search of diversity: The record of major marketing journals. J. Marketing Res. 36(1):120-131.
- (1999) J. Marketing Res , vol.36 , Issue.1 , pp. 120-131
- Tellis, G.J.¹ Chandy, R.K.² Ackerman, D.S.³

18
- 0007492494
- George Allen & Unwin, London
- Tolkien JRR (1954) The Fellowship of the Ring (George Allen & Unwin, London).
- (1954) The Fellowship of the Ring
- Tolkien, J.R.R.¹

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.