Seekers and avoiders: Using health information orientation to explore audience segmentation

Journal of Communication in Healthcare

Volumn 7, Issue 3, 2014, Pages 228-237

  Strekalova, Yulia A ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

Access to information; Audience research; Health communication; Health literacy; Information seeking behavior

Indexed keywords

EID: 84926355972     PISSN: 17538068     EISSN: 17538076     Source Type: Journal    
DOI: 10.1179/1753807614Y.0000000058     Document Type: Article

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