Translating health psychology into effective health communication - The American healthstyles audience segmentation project

Journal of Health Psychology

Volumn 1, Issue 3, 1996, Pages 261-277

  Maibach, Edward W ^a   Maxfield, Andrew ^b   Ladin, Kelly ^a   Slater, Michael ^c  

^a Porter Novelli   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

^c Department of Environmental and Radiological Health Sciences

Author keywords

Audience segmentation; Social cognitive theory; Social marketing

Indexed keywords

EID: 24044457654     PISSN: 13591053     EISSN: None     Source Type: Journal    
DOI: 10.1177/135910539600100302     Document Type: Article

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