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Volumn 24, Issue 1, 2000, Pages 36-43

Using audience-segmentation techniques to tailor health behavior change strategies

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Indexed keywords


EID: 0034407231     PISSN: 10873244     EISSN: None     Source Type: Journal    
DOI: 10.5993/AJHB.24.1.6     Document Type: Article
Times cited : (102)

References (11)
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    • Rocella, E.J.1    Bowler, A.E.2    Ames, M.V.3    Koran, M.J.4
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    • Fox, J.1
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    • Cluster analysis in marketing research: Review and suggestions for application
    • Punj G, Stewart DW. Cluster analysis in marketing research: review and suggestions for application. J Marketing Res 1983;20:134-149.
    • (1983) J Marketing Res , vol.20 , pp. 134-149
    • Punj, G.1    Stewart, D.W.2
  • 9
    • 84919306677 scopus 로고
    • Comment on "tree structured classification via generalized discriminant analysis"
    • Breiman L, Friedman J. Comment on "Tree structured classification via generalized discriminant analysis". J Am Stat Assoc 1988; 83:725-727.
    • (1988) J Am Stat Assoc , vol.83 , pp. 725-727
    • Breiman, L.1    Friedman, J.2
  • 10
    • 0000069773 scopus 로고
    • TWCHAID approach to segmentation modeling: Chi-square automatic interaction detector
    • Bagozzi R, editor. Cambridge, MA: Blackwell Publishing
    • Magidson J. TWCHAID approach to segmentation modeling: chi-square automatic interaction detector. In: Bagozzi R, editor. Advanced Marketing Research. Cambridge, MA: Blackwell Publishing; 1994.
    • (1994) Advanced Marketing Research
    • Magidson, J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.