Marketing challenges for high-tech SMEs

Innovative Marketing

Volumn 6, Issue 3, 2010, Pages 104-112

  Gliga, Gabriela ^a   Evers, Natasha ^a  

^a NONE   (Ireland)

Author keywords

High tech SMEs; Marketing capability; Marketing strategy; Technology innovation

Indexed keywords

EID: 84926321598     PISSN: 18142427     EISSN: 18166326     Source Type: Journal    
DOI: None     Document Type: Article

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