Aligning marketing and technology to drive innovation

Research Technology Management

Volumn 52, Issue 5, 2009, Pages 14-20

  Cotterman, Ronald ^a   Fusfeld, Alan ^b   Henderson, Pamela ^c   Leder, Jonathan ^d   Loweth, Carl ^e   Metoyer, Anthony ^f  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b JOHNS HOPKINS UNIVERSITY   (United States)

^c UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^d HARVARD UNIVERSITY   (United States)

^e ST AMBROSE UNIVERSITY   (United States)

^f BOEING COMPANY   (United States)

Author keywords

Corporate culture; Levels of innovation; Market research; Organizational structure

Indexed keywords

COMMERCE; MARKETING;

BREAKTHROUGH INNOVATIONS; CORPORATE CULTURE; CROSS-FUNCTIONAL TEAMS; EFFECTIVE PRACTICES; INNOVATION PROJECTS; MARKET RESEARCHES; ORGANIZATIONAL STRUCTURES; TECHNOLOGY COMPANIES;

INNOVATION;

EID: 70349292773     PISSN: 08956308     EISSN: 19300166     Source Type: Journal    
DOI: 10.1080/08956308.2009.11657585     Document Type: Article

References (7)

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