Is this opinion leader's review useful? Peripheral cues for online review helpfulness

Journal of Electronic Commerce Research

Volumn 15, Issue 4, 2014, Pages 267-280

  Zhu, Ling ^a   Yin, Guopeng ^b   He, Wei ^c  

^a LONG ISLAND UNIVERSITY   (United States)

^b UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMICS   (China)

^c HUAZHONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

Author keywords

Online review; Peripheral cues; Review helpfulness; Social media; Source credibility

Indexed keywords

EID: 84924424634     PISSN: 19389027     EISSN: 15266133     Source Type: Journal    
DOI: None     Document Type: Article

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