Perception of Naturalness of Food Packaging and Its Role in Consumer Product Evaluation

Journal of Food Products Marketing

Volumn 23, Issue 3, 2017, Pages 251-266

  Binninger, Anne Sophie ^a  

^a NEOMA BUSINESS SCHOOL   (France)

Author keywords

consumer behavior; ecological product; healthy product; labeled products; naturalness; packaging

Indexed keywords

EID: 84924366092     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1080/10454446.2014.885868     Document Type: Article

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