Endurance of advertising-evoked brand image beliefs in the face of product trial

Journal of Food Products Marketing

Volumn 13, Issue 1, 2007, Pages 31-44

  Orth, Ulrich R ^a   De Marchi, Renata ^b  

^a OREGON STATE UNIVERSITY   (United States)

^b UNIVERSITY OF CAMPINAS   (Brazil)

Author keywords

Consumer research; Integrated marketing communications; Juice beverage; Product trial

Indexed keywords

EID: 34249109978     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1300/J038v13n01_03     Document Type: Article

References (24)

1. Aaker, Jennifer L., and Patti Williams (1998). Empathy versus pride: The influence of emotional appeals across cultures. Journal of Consumer Research, 25(3), 241-263.
2. Allison, Ralph I., and Kenneth P. Uhl (1964). Influence of Beer Brand Identification on Taste Perception. Journal of Marketing Research, 1 (August), 36-39.
3. Anderson, Rolph E. (1973). Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance. Journal of Marketing Research, 10(1), 38-44.
4. Batra, Rajeev, and Pamela Miles Homer (2004). The Situational Impact on Brand Image Beliefs. Journal of Consumer Psychology, 14(3), 318-330.
5. Crawford, Merle (1993). New Products Management. Irwine, Homewood, IL.
6. Domzal, Teresa J., and Jerome B. Kernan (1992). Reading Advertising: The What and How of Product Meaning. Journal of Consumer Marketing, 9, 48-64.
7. Durgee, Jeffrey F., and Robert W. Stuart (1987). Advertising Symbols and Brand Names that Best Represent Key Product Meanings. Journal of Consumer Marketing, 4, 15-24.
8. Hoch, Stephen J. (2002). Product Experience is Seductive. Journal of Consumer Research, 29(December), 448-454.
9. Hoch, Stephen J., and Young-Won Ha (1986). Consumer Learning: Advertising and the Ambiguity of Product Experience. Journal of Consumer Research, 13 (September), 221-233.
10. Keller, Kevin L. (1993). Conceptualizing, Measuring, Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1-21.
11. Keller, Kevin L. (2003). Brand Synthesis: The Multidimensionality of Brand Knowledge. Journal of Consumer Research, 29(March), 595-600.
12. Kempf, Deanna S., and Russell N. Laczniak (2001). Advertising's Influence on Subsequent Product Trial Processing. Journal of Advertising, 30(3), 27-38.
13. Kempf, Deanna S., and Robert E. Smith (1998). Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach. Journal of Marketing Research, 35 (August), 325-338.
14. MacKenzie, Scott B., Lutz, Richard J., and George E. Belch (1986). The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations. Journal of Marketing Research, 23(May), 130-143.
15. Mauser, G.A. (1979). Allison & Uhl Revisited: The Effects of Taste and Brand Name on Perceptions and Preferences. Advances in Consumer Research, 6(1), 161-165.
16. McQuarrie, Edward, F. and J. Michael Munson (1992). A Revised Product Involvement Inventory: Improved Usability and Validity. Advances in Consumer Research, 19, 108-115.
17. Meyers-Levy, Joan, and Alice M. Tybout (1989). Schema Congruity as a Basis for Product Evaluation. Journal of Consumer Research, 16(1), 39-54.
18. Oliver, Richard L. (1980). A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research, 17(4), 460-469.
19. Olson, Jerry C., and Philip A. Dover (1979). Discontinuation of Consumer Expectations Through Product Trial. Journal of Applied Psychology, 64(April), 179-189.
20. Schultz., Donald E., Stanley I. Tannenbaum, and Robert F. Lauterborn (1993), Integrated Marketing Communications, Chicago, IL, NTC Business Books.
21. Srinivasan, Seenu V. (1979). Network Models for Estimating Brand-Specific Effects in Multi-Attribute Marketing Models. Management Science, 25(1), 11-21.
22. Steenkamp, J.-B.E.M. and Baumgartner, H. (2000). On the Use of Structural Equation Models for Marketing Modeling. International Journal of Research in Marketing, 17, 195-202.
23. Van Osselaer, Stijn M.J., and Chris Janiszewski (2001). Two Ways of Learning Brand Associations. Journal of Consumer Research, 28(September), 202-223.
24. Wright, Alice Ann, and John G. Lynch (1995). Communication Effects of Advertising Versus Direct Experience when Both Search and Experience Attributes are Present. Journal of Consumer Research, 21(March), 708-718.