Perceived health benefits and food purchasing decisions

Journal of Consumer Marketing

Volumn 28, Issue 6, 2011, Pages 421-428

  Darian, Jean C ^a   Tucci, Louis ^b  

^a RIDER UNIVERSITY   (United States)

^b The College of New Jersey   (United States)

Author keywords

Conjoint analysis; Consumers; Food marketing; Food promotion; Health benefits; Nutrition; United States of America

Indexed keywords

EID: 81255209491     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761111165930     Document Type: Article

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