Is seeing believing? Consumer responses to opacity of product packaging

Advances in Consumer Research

Volumn 36, Issue , 2009, Pages 970-971

  Chandran, Sucharita ^a   Batra, Rishtee Kumar ^a   Lawrence, Benjamin ^a  

^a BOSTON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052859630     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

References (8)

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3. Holbrook, Morris B. and Punam Anand (1992), "The Effects of Situation, Sequence, and Features on Perceptual and Affective Responses to Product Designs. The Case of Aesthetic Consumption," Empirical Studies of the Arts, 10 (1), 19-31.
4. Krider, Robert E., Priya Raghubir, and Aradhna Krishna (2001), "Pizzas: P or Square? Psychophysical Biases in Area Comparisons," Marketing Science, 20 (4), 405-25. (Pubitemid 33386037)
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6. Veryzer, Robert W. (1993), "Aesthetic Response and the Influence of Design Principles on Product Preferences," Advances in Consumer Research, 20, 224-31.
7. - (1999), "A Nonconscious Processing Explanation of Consumer Response to Product Design," Psychology and Marketing, 16 (6), 497-522.
8. Yang, Sha and Priya Raghubir (2005), "Can Bottles Speak Volumes? The Effect of Package Shape on How Much to Buy," Journal of Retailing, 81 (4), 269-81. (Pubitemid 41614241)