Advocacy advertising for biotechnology: The effect of public accountability on corporate trust and attitude toward the ad

Journal of Advertising

Volumn 34, Issue 3, 2005, Pages 59-73

  Sinclair, Janas ^a   Irani, Tracy ^b  

^a University of North Carolina at Chapel Hill   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27644530406     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2005.10639203     Document Type: Article

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