Mapping and leveraging influencers in social media to shape corporate brand perceptions

Corporate Communications: An International Journal

Volumn 16, Issue 3, 2011, Pages 184-191

  Goodman, Michael B ^a   Booth, Norman ^a   Matic, Julie Ann ^b  

^a Coyne Public Relations ^*  (United States)

^b Porter Novelli   (United States)

Author keywords

Brand awareness; Communication management; Communication systems; Competitive advantage; Corporate branding; Corporate communications; Public relations; Social media

Indexed keywords

EID: 80052571034     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563281111156853     Document Type: Article

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