Rethinking marketing communication: From integrated marketing communication to relationship communication

Journal of Marketing Communications

Volumn 15, Issue 2-3, 2009, Pages 179-195

  Finne, Åke ^a   Grönroos, Christian ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

Integrated marketing communication; Meaning creation; Relationship communication

Indexed keywords

EID: 70449701916     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260902757654     Document Type: Article

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