The use of immersive technologies to improve consumer testing: The role of ecological validity, context and engagement in evaluating coffee

Food Quality and Preference

Volumn 41, Issue , 2015, Pages 84-95

  Bangcuyo, Ronald G ^a   Smith, Kacey J ^a   Zumach, Jamie L ^a   Pierce, Alex M ^a   Guttman, Gretchen A ^a   Simons, Christopher T ^a  

^a OHIO STATE UNIVERSITY   (United States)

Author keywords

Consumer testing; Context; Engagement; Hedonics; Immersive technology

Indexed keywords

EID: 84920281336     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2014.11.017     Document Type: Article

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