Customer loyalty in entertainment venues: The reality TV genre

Journal of Business Research

Volumn 68, Issue 3, 2015, Pages 616-622

  Lewin, Jeffrey ^a   Rajamma, Rajasree K ^b   Paswan, Audhesh K ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

^b FAIRFIELD UNIVERSITY   (United States)

Author keywords

Empirical; Entertainment; Involvement; Loyalty; Service

Indexed keywords

EID: 84919657044     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2014.08.010     Document Type: Article

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