Development of a scale to measure team brand associations in professional sport

Journal of Sport Management

Volumn 20, Issue 2, 2006, Pages 260-279

  Ross, Stephen D ^a   James, Jeffrey D ^b   Vargas, Patrick ^c  

^a UNIVERSITY OF MINNESOTA   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33645992479     PISSN: 08884773     EISSN: 1543270X     Source Type: Journal    
DOI: 10.1123/jsm.20.2.260     Document Type: Review

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