Mobile shopping: The next frontier of the shopping industry? An emerging market perspective

International Journal of Mobile Communications

Volumn 13, Issue 1, 2015, Pages 92-112

  Wong, Choy Har ^a   Tan, Garry Wei Han ^b   Ooi, Keng Boon ^c   Lin, Binshan ^d  

^a WAWASAN OPEN UNIVERSITY   (Malaysia)

^b UNIVERSITI TUNKU ABDUL RAHMAN   (Malaysia)

^c Linton University College   (Malaysia)

^d LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

Mobile shopping; MRA; Multiple regression analysis; TAM; Technology acceptance model

Indexed keywords

REGRESSION ANALYSIS;

MOBILE SHOPPING; MRA; MULTIPLE REGRESSION ANALYSIS; TAM; TECHNOLOGY ACCEPTANCE MODEL;

COMMERCE;

EID: 84919339861     PISSN: 1470949X     EISSN: 17415217     Source Type: Journal    
DOI: 10.1504/IJMC.2015.065892     Document Type: Article

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