Can the demographic and subjective norms influence the adoption of mobile banking?

International Journal of Mobile Communications

Volumn 10, Issue 6, 2012, Pages 578-597

  Teo, Aik Chuan ^a   Tan, Garry Wei Han ^a   Cheah, Ching Mun ^a   Ooi, Keng Boon ^a   Yew, K T ^a  

^a UNIVERSITI TUNKU ABDUL RAHMAN   (Malaysia)

Author keywords

Demographic; Malaysia; Mobile banking; TAM; Technology acceptance model

Indexed keywords

DEMOGRAPHIC; MALAYSIA; MOBILE BANKINGS; TAM; TECHNOLOGY ACCEPTANCE MODEL;

CELLULAR TELEPHONE SYSTEMS; POPULATION STATISTICS;

SURVEYS;

EID: 84867639645     PISSN: 1470949X     EISSN: 17415217     Source Type: Journal    
DOI: 10.1504/IJMC.2012.049757     Document Type: Article

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