Millennials, Social Media, Prosocial Emotions, and Charitable Causes: The Paradox of Gender Differences

Journal of Nonprofit and Public Sector Marketing

Volumn 26, Issue 4, 2014, Pages 335-353

  Paulin, Michèle ^a   Ferguson, Ronald J ^a   Schattke, Kaspar ^a   Jost, Nina ^b  

^a Canada   (Canada)

^b RWTH AACHEN UNIVERSITY   (Germany)

Author keywords

cause empathy; prosocial behaviors; self versus others benefits appeals; social morality

Indexed keywords

EID: 84918524694     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495142.2014.965069     Document Type: Article

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