Exploring Consumer's Needs and Motivations in Online Social Lending for Development

Journal of Nonprofit and Public Sector Marketing

Volumn 25, Issue 4, 2013, Pages 309-333

  Mittelman, Robert ^a   Rojas Méndez, José I ^a  

^a CARLETON UNIVERSITY   (Canada)

Author keywords

charitable giving; donor behavior; extrinsic; intrinsic; Kiva.org; motivations; needs; social lending

Indexed keywords

EID: 84888064224     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495142.2013.830544     Document Type: Article

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