Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

Psychology and Marketing

Volumn 32, Issue 1, 2015, Pages 15-27

  Ashley, Christy ^a   Tuten, Tracy ^a  

^a EAST CAROLINA UNIVERSITY   (United States)

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EID: 84916608271     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20761     Document Type: Article

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