The role of culture in international relationship marketing

Journal of Marketing

Volumn 78, Issue 5, 2014, Pages 78-98

  Samaha, Stephen A ^a   Beck, Joshua T ^b   Palmatier, Robert W ^c  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF CINCINNATI   (United States)

^c UNIVERSITY OF WASHINGTON   (United States)

Author keywords

Individualism collectivism; International relationship marketing; Masculinity femininity; Power distance; Uncertainty avoidance

Indexed keywords

EID: 84912059811     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.13.0185     Document Type: Article

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