The Influence of Ambivalence Toward a Communication Source: Media Context Priming and Persuasion Polarization

Communication Research

Volumn 41, Issue 6, 2014, Pages 783-808

  Chang, Chingching ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

affective priming; ambivalent attitudes; assimilation effects; communication sources; conceptual priming; context priming; contrast effects; persuasion

Indexed keywords

EID: 84908604453     PISSN: 00936502     EISSN: 15523810     Source Type: Journal    
DOI: 10.1177/0093650213495408     Document Type: Article

References (53)

1. Amos C.,Holmes G.,Strutton D.Exploring the relationship between celebrity and endorser effects and advertising effectiveness: A quantitative synthesis of Effect Size.International Journal of Advertising. 2008;27 (2): 209-234
2. Armitage C. J.,Conner M.Attitudinal ambivalence: A test of three test hypotheses.Personality and Social Psychology Bulletin. 2000;26:1421-1432
3. Bargh J. A.,Chaiken S.,Govender R.,Pratto F.The generality of the automatic attitude activation effect.Journal of Personality and Social Psychology. 1992;62:893-912
4. Bell D. W.,Esses V. M.Ambivalence and response amplification: A motivational perspective.Personality and Social Psychology Bulletin. 2002;28:1143-1152
5. Bless H.,Schwarz N.,Wanke M.Social judgments: Implicit and explicit processes. Forgas J. P.Williams K. D.von Hippel W., ed. Cambridge, UK: Cambridge University Press; 2003:180-197.
6. Bower G. H.Mood and memory.American Psychologist. 1981;36:129-148
7. Cacioppo J. T.,Gardner W. L.,Berntson G. G.Beyond bipolar conceptualizations and measures: The case of attitudes and evaluative space.Personality and Social Psychology Review. 1997;1:3-25
8. Chang C.Self-congruency as a cue in different advertising processing contexts.Communication Research. 2002;29:503-536
9. Chang C.Diagnostic advertising content and individual differences: Testing a resource-matching perspective with a Taiwanese sample.Journal of Advertising. 2007;36 (3): 75-84
10. Chang C.Message framing and interpersonal orientation at cultural and individual levels: Involvement as a moderator.International Journal of Advertising. 2010;29:765-794
11. Chang C.Feeling ambivalent about going green: Implications for green advertising processing.Journal of Advertising. 2011a;40 (4): 19-32
12. Chang C.The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads: Individual differences as moderators.Journal of Advertising. 2011b;40 (3): 45-59
13. Chang C.Ambivalent attitudes in a communication process: An integrated model.Human Communication Research. 2012;38:332-359
14. Clark J. K.,Wegener D. T.,Fabrigar L. R.Attitudinal ambivalence and message-based persuasion: Motivated processing of proattitudinal information and avoidance of counterattitudinal information.Personality and Social Psychology Bulletin. 2008;34:656-677
15. Eagly A. H.,Chaiken S.The psychology of attitude. Orlando, FL: Harcourt, Brace, Jovanovich; 1993:
16. Erber R.Affective and semantic priming: Effects of mood on category accessibility and inference.Journal of Experimental Social Psychology. 1991;27:480-498
17. Erdogan Z.,Baker M. J.,Tagg S.Selecting celebrity endorsers: The practitioner’s perspective.Journal of Advertising Research. 2001;41 (3): 39-48
18. Escalas J.Imagine yourself in the product: Mental simulation, narrative transportation, and persuasion.Journal of Advertising. 2004;33 (2): 37-48
19. Forgas J. P.Affect in social judgments and decisions: A multiprocess model.Advances in Experimental Social Psychology. 1992;25:227-275
20. Forgas J. P.,Bower G. H.Mood effects on person-perception judgments.Journal of Personality and Social Psychology. 1987;33:53-60
21. Goldberg M. E.,Gorn G. J.Happy and sad TV programs: How they affect reactions to commercials.Journal of Consumer Research. 1987;14:387-403
22. Herr P. M.,Kardes F. R.,Kim J.Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective.Journal of Consumer Research. 1991;17:454-462
23. Higgins E. T.,King G.Personality, cognition and social interaction. Cantor N.Kihlstrom J. F., ed. Hillsdale, NJ: Lawrence Erlbaum; 1981:66-121.
24. Hodson G.,Maio G. R.,Esses V. M.The role of attitudinal ambivalence in susceptibility to consensus information.Basic and Applied Social Psychology. 2001;23:197-205
25. Jonas K.,Diehl M.,Bromer P.Effects of attitudinal ambivalence on information processing and attitude-intention consistency.Journal of Experimental Social Psychology. 1997;33:190-210
26. Kaikati J. G.Celebrity advertising: A review and synthesis.International Journal of Advertising. 1987;6:93-105
27. Kamins M. A.Celebrity and noncelebrity advertising in a two-sided context.Journal of Advertising Research. 1989;29 (3): 34-42
28. Kaplan K. J.On the ambivalence-indifference problem in attitude theory and measurement: A suggested modification of the semantic differential technique.Psychological Bulletin. 1972;77:361-372
29. Lord K. R.,Burnkrant R. E.,Unnava H. R.The effects of program-induced mood states on memory for commercial information.Journal of Current Issues and Research in Advertising. 2001;23 (1): 1-15
30. MacDonald T. K.,Zanna M. P.Cross-dimension ambivalence toward social groups: Can ambivalence affect intentions to hire feminists?.Personality and Social Psychology Bulletin. 1998;24:427-441
31. MacKenzie S. B.,Lutz R. J.An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context.Journal of Marketing. 1989;53:48-65
32. Maio G. R.,Bell D. W.,Esses V. M.Ambivalence and persuasion: The processing of messages about immigrant groups.Journal of Experimental Social Psychology. 1996;32:513-536
33. Martin B. A. S.The influence of gender on mood effects in advertising.Psychology & Marketing. 2003;20:249-273
34. Matthews G.,Jones D. M.,Chamberlain A. G.Refining the measurement of mood: The UWIST mood adjective checklist.British Journal of Psychology. 1990;81:17-42
35. Miller F. M.,Laczniak G. R.The ethics of celebrity-athlete endorsement: What happens when a star steps out of bounds?.Journal of Advertising Research. 2011;51:499-510
36. Miniard P. W.,Bhatla S.,Lord K. R.,Dickson P. R.,Unnava H. R.Picture-based persuasion processes and the moderating role of involvement.Journal of Consumer Research. 1991;18:92-107
37. Monteith M. J.Contemporary forms of prejudice-related conflict: In search of a nutshell.Personality and Social Psychology Bulletin. 1996;22:461-473
38. Nordgren L. F.,van Harreveld F.,van der Pligt J.Ambivalence, discomfort, and motivated information processing.Journal of Experimental Social Psychology. 2006;42:252-258
39. Petty R. E.,Tormala Z. L.,Brinol P.,Jarvis W. B. G.Implicit ambivalence from attitude change: An exploration of the PAST model.Journal of Personality and Social Psychology. 2006;90:21-41
40. Priester J. R.,Petty R. E.The gradual threshold model of ambivalence: Relating the positive and negative bases of attitudes to subjective ambivalence.Journal of Personality and Social Psychology. 1996;71:431-449
41. Priester J. R.,Petty R. E.Extending the bases of subjective attitudinal ambivalence: Interpersonal and intrapersonal antecedents of evaluative tension.Journal of Personality and Social Psychology. 2001;80:19-34
42. Richardson P. S.,Dick A. S.,Jain A. K.Extrinsic and intrinsic cue effects on perceptions of store brand quality.Journal of Marketing. 1994;58:28-36
43. Schwarz N.,Bless H.The construction of social judgments. Martin L. L.Tesser A., ed. Hillsdale, NJ: Lawrence Erlbaum; 1992:217-245.
44. Shen F.,Chen Q.Contextual priming and applicability.Journal of Advertising. 2007;36 (1): 69-80
45. Shimp T.Advertising, promotion: Supplemental aspects of integrated marketing communications. (2000). Advertising, promotion: Supplemental aspects of integrated marketing communications (5th ed.). Fort Worth, TX: Dryden Press.Fort Worth, TX: Dryden Press; 2000:
46. Sparks P.,Hedderley D.,Shepherd R.An investigation into the relationship between perceived control, attitude variability and the consumption of two common foods.European Journal of Social Psychology. 1992;22:55-71
47. Thompson M. M.,Zanna M. P.,Griffin D. W.Attitude strength: Antecedents and consequences. Petty R. E.Krosnick J. A., ed. Mahwah, NJ: Lawrence Erlbaum; 1995:361-386.
48. Tourangeau R.,Rasinski K. A.,Bradburn N.,D’Andrade R.Belief accessibility and context effects in attitude measurement.Journal of Experimental Social Psychology. 1989;25:401-421
49. Tversky A.,Kahneman D.Judgment under uncertainty: Heuristics and biases. Kahneman D.Slovic P.Tversky A., ed. New York, NY: Cambridge University Press; 1982:163-178.
50. Winer B. J.,Brown D. R.,Michel K. K.Statistical principles in experimental design. (1991). Statistical principles in experimental design (3rd ed.). New York, NY: McGraw-Hill.New York, NY: McGraw-Hill; 1991:
51. Wyer R. S.,Srull T. K.Category accessibility: Some theoretical and empirical issues concerning the processing of social stimulus information.Social cognition: The Ontario symposium; 1981; 1981. 161.
52. Yi Y.Cognitive and affective priming effects of the context for print advertisement.Journal of Advertising. 1990a;19 (2): 40-48
53. Yi Y.The effects of contextual priming in print advertisements.Journal of Consumer Research. 1990b;17:215-222