Diagnostic advertising content and individual differences testing a resource-matching perspective with a Taiwanese sample

Journal of Advertising

Volumn 36, Issue 3, 2007, Pages 75-84

  Chang, Chingching ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34948910711     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367360305     Document Type: Article

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