Contextual priming and applicability: Implications for Ad attitude and brand evaluations

Journal of Advertising

Volumn 36, Issue 1, 2007, Pages 69-80

  Fuyuan, Shen ^a   Qimei, Chen ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF HAWAII   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34047177972     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367360105     Document Type: Article

References (41)

1. Ash, Stephen B., and Chow-Hou Wee (1983), "Comparative Advertising: A Review with Implications for Future Research," in Advances in Consumer Research, vol. 10, Richard P. Bagozzi and Alice M. Tybout, eds., Ann Arbor, MI: Association for Consumer Research, 370-376.
2. Baker, Michael J., and Gilbert A. Churchill, Jr. (1977), "The Impact of Physically Attractive Models on Advertising Evaluations," Journal of Marketing Research, 14(4), 538-555.
3. Chattopadhyay, Amitava, and Prakash Nedungadi (1992), "Does Attitude Toward the Ad Endure? The Moderating Effects of Attention and Delay," Journal of Consumer Research, 19(1), 26-33.
4. Cook, Thomas D., and Brian R. Flay (1978), "The Temporal Persistence of Experimentally Induced Attitude Change: An Evaluative Review," in Advances in Experimental Social Psychology, vol. 11, Leonard Berkowitz, ed., New York: Academic Press, 2-57.
5. DeCoster, James, and Heather M. Claypool (2004), "A MetaAnalysis of Priming Effects on Impression Formation Supporting a General Model of Informational Biases," Personality and Social Psychology Review, 8 (2), 2-27.
6. Duncan, Calvin P., and James E. Nelson (1985), "Effects of Humor in a Radio Advertising Experiment," Journal of Advertising, 14 (2), 33-40, 64.
7. Escalas, Jennifer Edson, and Mary Frances Luce (2004), "Understanding the Effects of Process-Focused Versus Outcome-Focused Thought in Response to Advertising," Journal of Consumer Research, 31 (2), 274-285.
8. Fishbein, Martin A., and Icek Ajzen (1975), Beliefs, Attitudes, Intention and Behavior: An Introduction to Theory and Research, Reading, MA: Addison-Wesley.
9. Gnepa, Tahi J. (1993), "Observations: Comparative Advertis ing in Magazines: Nature, Frequency, and a Test of the 'Underdog' Hypothesis," Journal of Advertising Research, 33 (September/October), 70-75.
10. Grossman, Randi Priluck, and Brian D. Till (1998), "The Persistence of Classically Conditioned Brand Attitudes," Journal of Advertising, 27 (1), 23-31.
11. Ha, Young-Won, and Stephen J. Hoch (1989), "Ambiguity, Processing Strategy, and Advertising-Evidence Interactions," Journal of Consumer Research, 16 (December), 354-360.
12. Haugtvedt, Curtis P. (1989), "Persistence and Resistance of Communication-Induced Attitude Changes," in Proceedings of the Society of Consumer Psychology, David Schumann, ed., Knoxville: University of Tennessee, 111-113.
13. Herr, Paul M. (1986), "Consequences of Priming: Judgment and Behavior," Journal of 'Personality and Social Psychology, 51 (6), 1106-1115.
14. Higgins, E. Tory (1996), "Knowledge Activation: Accessibility, Applicability, and Salience," in Social Psychology: Handbook of Basic Principles, E. Tory Higgins and Arie W. Kruglanski, tas., New York: Guilford Press, 133-168.
15. _John A. Bargh, and Wendy L. Lombardi (1985), "Nature of Priming Effects on Categorization," Journal of Experimental Psychology: Learning, Memory and Cognition, 11 (1), 59-69.
16. _, and Miguel C. Brendl (1995), "Accessibility and Applicability: Some 'Activation Rules' Influencing Judgment," Journal of Experimental Social Psychology, 31, 218-243.
17. _, and Gillian King (1981), "Accessibility of Social Constructs: Information Processing Consequences of Individual and Contextual Variability," in Personality, Cognition, and Social Interaction, Nancy Cantor and John Kihlstrom, eds., Hillsdale, NJ: Lawrence Erlbaum, 69-122.
18. _, William S. Rholes, and Carl R. Jones (1977), "Category Accessibility and Impression Formation," Journal of Experimental Social Psychology, 13, 141-154.
19. Kardes, Frank R. (1994), "Consumer Judgment and Decision Processes," in Handbook of Social Cognition, vol. 2, Robert S. Wyer, Jr., and Thomas K. Srull, eds., Hillsdale, NJ: Lawrence Erlbaum, 399-466.
20. Kempf, Deanna S., and Robert E. Smith (1998), "Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach," Journal of Marketing Research, 31 (3), 325-338.
21. Lichtenstein, Meryl, and Thomas K. Srull (1985), "Conceptual and Methodological Issues in Examining the Relationship Between Consumer Memory and Judgment," in Psychological Processes and Advertising Effects: Theory, "Research, and Application, Linda F. Alwitt and Andrew A. Mitchell, eds., Hillsdale, NJ: Lawrence Erlbaum, 113-128.
22. MacKenzie, Scott B., and Richard J. Lutz (1989), "An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context," Journal of Marketing, 53 (April), 48-65.
23. Maio, Gregory R., and James M. Olson (1995), "Involvement and Persuasion: Evidence for Different Types of Involvement," Canadian Journal of Behavioral Science, 27 (1), 64-78.
24. Martin, Leonard L., and John W. Achee (1992), "Beyond Accessibility: The Role of Processing Objectives in Judgment," in The Construction of Social Judgments, Leonard L. Martin and Abraham Tesser, eds., Hillsdale, NJ: Lawrence Erlbaum, 195-216.
25. Meyers-Levy, Joan, and Brian Sternthal (1993), "A Two-Factor Explanation of Assimilation and Contrast Effects," Journal of Marketing Research, 30 (August), 359-368.
26. _, and Alice M. Tybout (1997), "Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources," Journal of Consumer Research, 24 (June), 1-14.
27. Moore, Danny L., and Wesley J. Hutchinson (1983), "The Effects of Ad Affect on Advertising Effectiveness," in Advances in Consumer Research, vol. 10, Richard P. Bagozzi and Alice M. Tybout, eds., Ann Arbor, MI: Association for Consumer Research, 526-531.
28. _, and _ (1985), "The Influence of Affective Reactions to Advertising: Direct and Indirect Mechanism of Attitude Change," in Psychological Processes and Advertising Effects: Theory, Research, and Application, Linda F. Alwitt and Andrew A. Mitchell, eds., Hillsdale, NJ: Lawrence Erlbaum, 65-87.
29. Muehling, Barrel D., and Russell N. Laczniak (1988), "Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations Across Message Involvement Levels," Journal of Advertising, 17 (4), 23-34.
30. Perrien, Jean, Christian Dussart, and Francoise Paul (1985), "Advertisers and the Factual Content of Advertising," Journal of Advertising, 14 (1), 30-35.
31. Sacharin, Ken (2001), Attention! How to Interrupt, Yell, Whisper, and Touch Consumers, New York: John Wiley.
32. Schmitt, Bernd H. (1994), "Contextual Priming of Nonverbal Material in Advertising," Psychology and Marketing, 11 (1), 1-14.
33. Schwarz, Norbert, Herbert Bless, Michaela Wanke, and Piotr Winkielman (2003), "Accessibility Revisited," in Foundations of Social Cognition, Galen V. Bodenhausen and Alan J. Lambert, eds., Mahwah, NJ: Lawrence Erlbaum, 51-77.
34. Sengupta, Jaideep, Ronald C. Goodstein, and David S. Boninger (1997), "All Cues Are Not Created Equal: Obtaining Attitude Persistence Under Low-Involvement Conditions," Journal of Consumer Research, 23 (4), 351-361.
35. Sherif, Muzifer, and Carl I. Hoveland (1961), Social Judgement: Assimilation and Contrast Effects in Communication and Attitude Change, New Haven: Yale University Press.
36. Smith, Robert E. (1993), "Integrating Information from Advertising and Product Trial: Processes and Effects on Consumer Response to Product Information," Journal of Marketing Research, 30 (2), 204-219.
37. Wyer, Robert S., Jr. (2004), Social Comprehension and Judgment: The Role of Situation Models, Narratives, and Implicit Theories, Mahwah, NJ: Lawrence Erlbaum.
38. _, and Thomas K. Srull (1981), "Category Accessibility: Some Theoretical and Empirical Issues Concerning the Processing of Social Stimulus Information," in Social Cognition: The Ontario Symposium, E. Troy Higgins, C. Peter Herman, and Mark P. Zanna, eds., Hillsdale, NJ: Lawrence Erlbaum, 161-197.
39. Yi, Youjae (1990a), "Cognitive and Affective Priming Effects of the Context for Print Advertisements," Journal of Advertising, 19 (2), 40-48.
40. _ (1990b), "Contextual Priming Effects in Print Advertisements, " Journal of Consumer Research, 17 (September), 215-222.
41. _ (1993), "Contextual Priming Effects in Print Advertisements: The Moderating Role of Prior Knowledge," Journal of Advertising, 22 (1), 1-10.