Attitudinal ambivalence and message-based persuasion: Motivated processing of proattitudinal information and avoidance of counterattitudinal information

Personality and Social Psychology Bulletin

Volumn 34, Issue 4, 2008, Pages 565-577

  Clark, Jason K ^a   Wegener, Duane T ^b   Fabrigar, Leandre R ^c  

^a INDIANA UNIVERSITY   (United States)

^b PURDUE UNIVERSITY   (United States)

^c QUEEN S UNIVERSITY   (Canada)

Author keywords

Attitudinal ambivalence; Information processing; Message discrepancy; Message position; Message processing; Persuasion

Indexed keywords

ARTICLE; ATTENTION; ATTITUDE; CULTURAL ANTHROPOLOGY; DECISION MAKING; HUMAN; INTERPERSONAL COMMUNICATION; MOTIVATION; PERSUASIVE COMMUNICATION; PSYCHOLOGICAL ASPECT; REINFORCEMENT; STUDENT;

ATTENTION; ATTITUDE; COMMUNICATION; CULTURE; DECISION MAKING; HUMANS; MOTIVATION; PERSUASIVE COMMUNICATION; REINFORCEMENT (PSYCHOLOGY); STUDENTS;

EID: 40549109560     PISSN: 01461672     EISSN: 15527433     Source Type: Journal    
DOI: 10.1177/0146167207312527     Document Type: Article

References (41)