A content analysis of music placement in prime-time television advertising

Journal of Advertising Research

Volumn 48, Issue 3, 2008, Pages 404-417

  Allan, David ^a  

^a Saint Joseph's University

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EID: 56249133341     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849908080434     Document Type: Conference Paper

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