Co-creation in branding through social commerce: The role of social support, relationship quality and privacy concerns

20th Americas Conference on Information Systems, AMCIS 2014

Volumn , Issue , 2014, Pages

  Wang, Yichuan ^a   Hajli, M Nick ^b  

^a AUBURN UNIVERSITY   (United States)

^b The American International University in London   (United Kingdom)

Author keywords

Co creating in branding; Privacy concerns; Relationship quality; SEM PLS; Social commerce constructs; Social support

Indexed keywords

ELECTRONIC COMMERCE; INFORMATION SYSTEMS;

CO-CREATING IN BRANDING; PRIVACY CONCERNS; RELATIONSHIP QUALITIES; SEM-PLS; SOCIAL COMMERCES; SOCIAL SUPPORT;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84905979249     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (64)

1. Acquisti, A. 2004. "Privacy in Electronic Commerce and the Economics of Immediate Gratification," in Proceedings of the 5th ACM Electronic Commerce Conference, New York: ACM Press, pp. 21-29.
2. Acquisti, A., and Grossklags, J. 2005. "Privacy and Rationality in Individual Decision Making," IEEE Security & Privacy (3:1), pp. 26-33.
3. Aljifri, H. A., Pons, A., and Collins, D. 2003. "Global e-Commerce: A Framework for Understanding and Overcoming the Trust Barrier," Information Management and Computer Security (11:3), pp. 130-138.
4. Ba, S., and Pavlou, P. A. 2002. "Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior," MIS Quarterly (26:3), pp. 243-268.
5. Bagozzi, R. P., and Dholakia, U. M. 2002. "Intentional Social Action in Virtual Communities," Journal of Interactive Marketing (16:2), pp. 2-21.
6. Bélanger, F., and Crossler, R. E. 2011. "Privacy in the Digital Age: A Review of Information Privacy Research in Information Systems," MIS Quarterly (35:4), pp. 1017-1041.
7. Bélanger, F., Hiller, J., and Smith, W. J. 2002. "Trustworthiness in Electronic Commerce: The Role of Privacy, Security, and Site Attributes," Journal of Strategic Information Systems (11:3/4), pp. 245-270.
8. Bell, J. 2010. Doing Your Reserch Project, New York, NY: McGraw-Hill International.
9. Cayla, J., and Arnould, E. J. 2008. "A Cultural Approach to Branding in the Global Marketplace," Journal of Interactive Marketing (16:4), pp. 88-114.
10. Chin, W. W. 1998. "Commentary: Issues and Opinion on Structural Equation Modeling," MIS Quarterly (22:1), pp. vii-xvi.
11. Cobb, S. 1976. "Social Support as a Moderator of Life Stress," Psychosomatic Medicine (38:5), pp. 300-314.
12. Fournier, S. 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research (24:4), pp. 343-373.
13. Garbarino, E., and Johnson, M. S. 1999. "The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships," Journal of marketing (63:2), pp. 70-87.
14. Gefen, D. 2002. "Reflections on the Dimensions of Trust and Trustworthiness among Online Consumers," Database for Advances in Information Systems (33:3), pp. 38-53.
15. Gefen, D., and Straub, D. W. 2004. "Consumer Trust in B2C e-Commerce and the Importance of Social Presence: Experiments in e-Products and e-Services," Omega 32(6), pp. 407-424.
16. Gefen, D., Karahanna, E., and Straub, D. W. 2003. "Trust and Tam in Online Shopping: An Integrated Model," MIS Quarterly (27:1), 51-90.
17. Gefen, D., Rigdon, E. E. and Straub, D. 2011. "An Update and Extension to SEM Guidelines for Administrative and Social Science Research," MIS Quarterly (35:2), pp. iii-xiv.
18. Gensler, S. Volckner F., Liu-Thompkins, Y., and Wiertz, C. 2013. "Managing Brands in the Social Media Environment," Journal of Interactive Marketing (27:4), pp. 242-256.
19. Goh, K. Y., Heng, C. S., and Lin, Z. 2013. "Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content," Information Systems Research (24:1), pp. 88-107.
20. Gottlieb, B. H., and Bergen, A. E. 2010. "Social Support Concepts and Measures," Journal of Psychosomatic Research (69:5), pp. 511-520.
21. Gruzd, A., Wellman, B., and Takhteyev, Y. 2011. "Imagining Twitter as an Imagined Community," American Behavioral Scientist (55:10), pp. 1294-1318.
22. Gustafsson, A., Johnson, M. D., Roos, I. 2005. "The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention," Journal of Marketing (69:4), pp. 210-218.
23. Hair Jr., J., Black, W., Babin, B. and Anderson, R. 2010. Multivariate data analysis: with readings, (7th ed.), Upper Saddle River NJ: Pearson Education Inc.
24. Hajli, M. 2012. "Social Commerce: The Role of Trust," in Proceedings of the 18th Americas Conference on Information Systems (AMCIS 2012), Seattle, USA.
25. Hajli, M. N. 2013. "A Research Framework for Social Commerce Adoption," Information Management and Computer Security (21:3), pp. 144-154.
26. Hajli, M. N. 2014. "Developing Online Health Communities through Digital Media," International Journal of Information Management (34: 2) pp. 311-314.
27. Hajli, M. N., & Lin, X. 2014. "Developing Tourism Education Through Social Media," Tourism Planning & Development (ahead-of-print), pp. 1-10.
28. Han, B. O. and Windsor, J. 2011. "User's willingness to pay on social network sites," Journal of Computer Information Systems 51(4), pp. 31-40.
29. Holt, D. B. 2003. Brands and Branding, Boston, MA: Harvard Business School Publishing.
30. House, J. S. 1981. Work Stress and Social Support, Reading, MA: Addison-Wesley.
31. Kim, S., and Park, H. 2013. "Effects of Various Characteristics of Social Commerce (S-Commerce) on Consumers' Trust and Trust Performance," International Journal of Information Management (33:2), pp. 318-332.
32. Kline, R. B. 2010. Principles and practice of structural equation modeling (3rd Edition), New York: The Guilford Press.
33. Lakey, B., and Cohen, S. 2000. "Social Support Theory and Measurement," In Measuring and Intervening in Social Support, S. Cohen, L. Underwood, and B. Gottlieb (eds.), New York: Oxford University Press.
34. Liang, T. P. and Turban, E. 2011. "Introduction to the Special Issue Social Commerce: A Research Framework for Social Commerce," International Journal of Electronic Commerce (16:2), pp. 5-14.
35. Liang, T. P., Ho, Y. T., Li, Y. W., and Turban, E. 2011. "What Drives Social Commerce: The Role of Social Support and Relationship Quality," International Journal of Electronic Commerce (16:2), pp. 69-90.
36. Lu, Y., Zhao, L., and Wang, B. 2010. "From Virtual Community members to C2C e-Commerce Buyers: Trust in Virtual Communities and its Effect on Consumers' Purchase Intention," Electronic Commerce Research and Applications (9:4), pp. 346-360.
37. Madhavaram, S. and Appan, R. (2010), "Potential Implications of Web-based Marketing Communications for Consumers Implicit and Explicit Brand Attitudes: A Call for Research," Psychology & Marketing (27:2), pp. 186-202.
38. Malhotra, N. K., Kim, S. S., and Agarwal, J. 2004. "Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model," Information Systems Research (15:4), pp. 336-355.
39. Moorman, C., Deshpande, R., and Zaltman, G. 1993. "Factors Affecting Trust in Market Relationships," Journal of Marketing (57:1), pp. 81-101.
40. Morgan, R. M., and Hunt, S. D. 1994. "The Commitment-Trust Theory of Relationship Marketing." Journal of Marketing (58:3), pp. 20-38.
41. Mutz, D. C. 2005. "Social Trust and E-Commerce: Experimental Evidence for the Effects of Social Trust on Individuals' Economic Behavior," Public Opinion Quarterly (69:3), pp. 393-416.
42. Naylor, R. W., Lamberton, C. P., and West, P. M. 2012. "Beyond the "Like" Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings," Journal of Marketing (76:6), pp. 105-120.
43. Ng, C. S. P. 2013. "Intention to Purchase on Social Commerce Websites across Cultures: A Cross-Regional Study," Information & Management (50:8), pp. 609-620.
44. Nunnally, J. C. and Bernstein, I. H. 1994. Psychometric theory, New York, NY: McGraw-Hill.
45. Palmatier, R. W., Dant, R. P. Grewal, D., and Evans, K. R. 2006. "Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis," Journal of Marketing (70:4), pp. 136-153.
46. Park, D. H., Lee, J., and Han, I. 2007. "The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement," International Journal of Electronic Commerce (11:4), pp. 125-148.
47. Pavlou, P. A. 2003. "Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model," International Journal of Electronic Commerce (7:3), pp. 101-134.
48. Pelaez, A., Yu, M. Y., and Lang, K. R. 2013. "Social Buying: The Effects of Group Size and Communication on Buyer Performance," International Journal of Electronic Commerce (18:2), pp. 127
49. Pentina, I., Gammoh, B. S., Zhang, L., and Mallin, M. 2013. "Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks," International Journal of Electronic Commerce (17:3), pp. 63-86.
50. Prahalad, C. K., and Ramaswamy, V. 2004. "Co-creation Experiences: The Next Practice in Value Creation," Journal of Interactive Marketing (18:3), pp. 5-14.
51. Ridings, C. M., and Gefen, D. 2004. "Virtual Community Attraction: Why People Hang Out Online," Journal of Computer-Mediated Communication (10:1), DOI: 10.1111/j.1083-6101.2004.tb00229.x.
52. Schmitt, B. H. 2003. Customer Experience Management, New York: John Wiley.
53. Scissons, M., Kalehoff, M., and Laufer, R. 2013. The Value of a Facebook Fan 2013: Revisiting Consumer Brand Currency in Social Media, New York: Syncopse.com.
54. Shin, D. H. 2010. "The Effect of Trust, Security and Privacy in Social Networking: A Security-Based Approach to Understand the Pattern of Adoption," Interacting with Computers (22:5), pp. 428-438.
55. Shin, D. H. 2013. "User Experience in Social Commerce: in Friends We trust," Behaviour & Information Technology (32:1), pp. 52-67.
56. Smith H. J., Dinev, T., and Xu, H. 2011. "Information Privacy Research: An Interdisciplinary Review," MIS Quarterly (35:4), pp. 989-1015.
57. Stewart, K. A., Segars, A. H. 2002. "An Empirical Examination of the Concern for Information Privacy Instrument," Information Systems Research (13:1), pp. 36-49.
58. Vargo, S. and Lusch, R. F. 2004. "Evolving to a New Dominant Logic for Marketing," Journal of Marketing (68:1), 1-17.
59. Vijayasarathy, L. R. 2004. "Predicting Consumer Intentions to Use Online Shopping: The Case for an Augmented Technology Acceptance Model," Information & Management (41:6) 747-762.
60. Wang, Y. D., and Emurian, H. H. 2005. "An Overview of Online Trust: Concepts, Elements, and Implications," Computers in Human Behavior (21:1), pp. 105-125.
61. Wasko, M. M., and Faraj, S. 2005. "Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice," MIS Quarterly (29:1), pp. 35-57.
62. Yadav, M. S., and Pavlou, P. A. 2014. "Marketing in Computer-Mediated Environments: Research Synthesis and New Directions," Journal of Marketing (78:1), pp. 20-40.
63. Yadav, M. S., de Valck, K., Hennig-Thurau, T. Hoffman, D. L., and Spann, M. 2013. "Social Commerce: A Contingency Framework for Assessing Marketing Potential," Journal of Interactive Marketing (27:4), pp. 311-323.
64. Zhou, L., Zhang, P., and Zimmermann, H. D. 2013. "Social Commerce Research: An Integrated View," Electronic Commerce Research and Applications (12:2), pp. 61-68.