Customer participation and new product development outcomes: The moderating role of product innovativeness

Journal of Management and Organization

Volumn 19, Issue 3, 2013, Pages 314-337

  Lin, Ming Ji James ^a   Tu, Yu Cheng ^b   Chen, Der Chao ^a   Huang, Chin Hua ^c  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

^b CHAOYANG UNIVERSITY OF TECHNOLOGY   (Taiwan)

^c HUNGKUANG UNIVERSITY   (Taiwan)

Author keywords

customer participation; development cost; development speed; product innovativeness; product quality

Indexed keywords

EID: 84904747487     PISSN: 18333672     EISSN: None     Source Type: Journal    
DOI: 10.1017/jmo.2013.8     Document Type: Article

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