A logit model of brand choice calibrated on scanner data

Marketing Science

Volumn 27, Issue 1, 2008, Pages 29-48

  Guadagni, Peter M ^a   Little, John D C ^b  

^a Bonanza Street Books ^*  (United States)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Choice; Logit; Marketing mix; Scanners

Indexed keywords

EID: 60749100038     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1070.0331     Document Type: Article

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