Determinants of mobile coupon service adoption: Assessment of gender difference

International Journal of Retail and Distribution Management

Volumn 42, Issue 5, 2014, Pages 441-459

  Ha, Young ^a   Im, Hyunjoo ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Compatibility; Enjoyment; Gender difference; Mobile coupon adoption; Personal innovativeness; Subjective norm

Indexed keywords

EID: 84902507100     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJRDM-08-2012-0074     Document Type: Article

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