Influence of social norms, perceived playfulness and online shopping anxiety on customers' adoption of online retail shopping: An empirical study in the Turkish context

International Journal of Retail & Distribution Management

Volumn 39, Issue 6, 2011, Pages 390-413

  Çelik, Hakan ^a  

^a BILECIK SEYH EDEBALI UNIVERSITY   (Turkey)

Author keywords

Consumer behaviour; Electronic commerce; Internet shopping; Turkey

Indexed keywords

EID: 79955929238     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590551111137967     Document Type: Article

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