Factors affecting adoption of product virtualization technology for online consumer electronics shopping

International Journal of Retail and Distribution Management

Volumn 38, Issue 3, 2010, Pages 190-204

  Kim, Jiyeon ^a   Forsythe, Sandra ^b  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b AUBURN UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Electrical goods; Electronic commerce; Internet shopping

Indexed keywords

EID: 77649292451     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590551011027122     Document Type: Article

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