Tie strength, embeddedness, and social influence: A large-scale networked experiment

Management Science

Volumn 60, Issue 6, 2014, Pages 1352-1370

  Aral, Sinan ^a   Walker, Dylan ^b  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^b BOSTON UNIVERSITY   (United States)

Author keywords

Information systems; Peer influence; Randomized experiment; Social contagion; Social networks; Viral marketing

Indexed keywords

COMMERCE; EXPERIMENTS; INFORMATION SYSTEMS; MARKETING; PRODUCT DESIGN; SOCIAL NETWORKING (ONLINE);

EXPERIMENTAL EVIDENCE; FACEBOOK APPLICATIONS; NETWORK INTERVENTIONS; PEER INFLUENCE; PHYSICAL INTERACTIONS; RANDOMIZED EXPERIMENTS; SOCIAL CONTAGION; VIRAL MARKETING;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84902274479     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.2014.1936     Document Type: Article

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