Translating the Link Between Social Identity and Health Behavior Into Effective Health Communication Strategies: An Experimental Application Using Antismoking Advertisements

Health Communication

Volumn 29, Issue 10, 2014, Pages 1057-1066

  Moran, Meghan Bridgid ^a   Sussman, Steve ^b  

^a SAN DIEGO STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADVERTISING; CHILD; FEMALE; HEALTH BEHAVIOR; HEALTH SURVEY; HUMAN; MALE; MEDICAL INFORMATION; PEER GROUP; PREVENTION AND CONTROL; PSYCHOLOGY; RANDOMIZATION; REGRESSION ANALYSIS; SMOKING; SMOKING CESSATION; SOCIAL BEHAVIOR;

ADOLESCENT; ADVERTISING AS TOPIC; CHILD; FEMALE; HEALTH BEHAVIOR; HEALTH COMMUNICATION; HEALTH SURVEYS; HUMANS; MALE; PEER GROUP; RANDOM ALLOCATION; REGRESSION ANALYSIS; SMOKING; SMOKING CESSATION; SOCIAL IDENTIFICATION;

EID: 84901694126     PISSN: 10410236     EISSN: 15327027     Source Type: Journal    
DOI: 10.1080/10410236.2013.832830     Document Type: Article

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