Branding behavior: The strategy behind the truth sm campaign

Social Marketing Quarterly

Volumn 8, Issue 3, 2002, Pages 17-29

  Evans, W Douglas ^a   Wasserman, Jeffrey ^b   Bertolotti, Elena ^c   Martino, Steven ^d  

^a The National Center for Applied Research and Evaluation   (United States)

^b RAND CORPORATION   (United States)

^c UNIVERSITY OF VIRGINIA   (United States)

^d UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959896628     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000214134     Document Type: Article

References (12)

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