Leveraging sponsorship with corporate social responsibility

Journal of Business Research

Volumn 67, Issue 9, 2014, Pages 2023-2029

  Uhrich, Sebastian ^a   Koenigstorfer, Joerg ^b   Groeppel Klein, Andrea ^c  

^a GERMAN SPORT UNIVERSITY COLOGNE   (Germany)

^b TECHNICAL UNIVERSITY OF MUNICH   (Germany)

^c SAARLAND UNIVERSITY   (Germany)

Author keywords

CSR; Event; Sponsor event congruity; Sponsorship; Sport

Indexed keywords

EID: 84901637819     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.10.008     Document Type: Article

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