Service delivery innovation architecture: An empirical study of antecedents and outcomes

IIMB Management Review

Volumn 26, Issue 2, 2014, Pages 105-121

  Verma, Rajeev ^a,b   Jayasimha, K R ^a  

^a INDIAN INSTITUTE OF MANAGEMENT INDORE   (India)

^b SCHOOL OF ENGINEERING AND SCIENCES   (Mexico)

Author keywords

Marketing strategy; Resource advantage theory; Service delivery innovation architecture (SDIA); Service dominant logic; Sustainable competitive advantage

Indexed keywords

EID: 84901632682     PISSN: 09703896     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.iimb.2014.03.002     Document Type: Article

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