The role of social network websites in the consumer-brand relationship

Journal of Retailing and Consumer Services

Volumn 21, Issue 4, 2014, Pages 460-467

  Park, Hyejune ^a   Kim, Youn Kyung ^b  

^a STATE UNIVERSITY OF NEW YORK   (United States)

^b UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Brand community; Consumer brand relationship; Customer loyalty; Online consumer community; Social media; Social network website

Indexed keywords

CONSUMPTION BEHAVIOR; ELECTRONIC COMMERCE; MARKETING; MEDIA ROLE; PERCEPTION; RETAILING; SOCIAL NETWORK; WORLD WIDE WEB;

EID: 84901424255     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2014.03.011     Document Type: Article

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