Managing customer experiences in online product communities

Journal of Business Research

Volumn 64, Issue 8, 2011, Pages 889-895

  Nambisan, Priya ^a,b   Watt, James H ^c  

^a STATE UNIVERSITY OF NEW YORK   (United States)

^b 1 University Place ^*  (United States)

^c UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Customer experiences; Hedonic experience; Online product communities; Pragmatic experience; Sociability experience; Usability experience

Indexed keywords

EID: 79956273910     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2010.09.006     Document Type: Article

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