Why should I share? examining consumers' motives and trust on knowledge sharing

Journal of Computer Information Systems

Volumn 50, Issue 4, 2010, Pages 11-19

  Wu, Wann Yih ^a,b   Sukoco, Badri Munir ^c  

^a CHINESE CULTURE UNIVERSITY   (Taiwan)

^b NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

^c AIRLANGGA UNIVERSITY   (Indonesia)

Author keywords

Achievement motive; Affiliation motive; Knowledge sharing; Online brand community; Power motive; Trust

Indexed keywords

ACHIEVEMENT MOTIVE; AFFILIATION MOTIVE; KNOWLEDGE-SHARING; ONLINE BRAND COMMUNITY; POWER MOTIVE; TRUST;

CONSUMER BEHAVIOR;

KNOWLEDGE MANAGEMENT;

EID: 77956590348     PISSN: 08874417     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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