Consumer relationships with an e-brand: Implications for e-brand extensions

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Volumn , Issue , 2005, Pages 354-373

  Park, Jong Won ^a   Lee, Hyun Jung ^a   Lee, Hyung Il ^b  

^a Korea University   (South Korea)

^b Graduate School of Business IT Kookmim University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84917007664     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410612694     Document Type: Chapter

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