메뉴 건너뛰기




Volumn 29, Issue 4, 2014, Pages 525-542

Trademarks and venture capital valuation

Author keywords

Entrepreneurial marketing; Intellectual property; Trademarks; Venture capital

Indexed keywords


EID: 84901279086     PISSN: 08839026     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusvent.2013.07.006     Document Type: Article
Times cited : (167)

References (127)
  • 1
    • 84865240396 scopus 로고    scopus 로고
    • Financial signaling by innovative nascent ventures: the relevance of patents and prototypes
    • Audretsch D.B., Bönte W., Mahagaonkar P. Financial signaling by innovative nascent ventures: the relevance of patents and prototypes. Research Policy 2012, 41(8):1407-1421.
    • (2012) Research Policy , vol.41 , Issue.8 , pp. 1407-1421
    • Audretsch, D.B.1    Bönte, W.2    Mahagaonkar, P.3
  • 4
    • 1142278777 scopus 로고    scopus 로고
    • Picking winners or building them? Alliance, intellectual, and human capital as selection criteria in venture financing and performance of biotech start-ups
    • Baum J.A.C., Silverman B.S. Picking winners or building them? Alliance, intellectual, and human capital as selection criteria in venture financing and performance of biotech start-ups. Journal of Business Venturing 2004, 19(3):411-436.
    • (2004) Journal of Business Venturing , vol.19 , Issue.3 , pp. 411-436
    • Baum, J.A.C.1    Silverman, B.S.2
  • 5
    • 33845408173 scopus 로고    scopus 로고
    • Early teams: the impact of team demography on VC financing and going public
    • Beckman C.M., Burton M.D., O'Reilly C. Early teams: the impact of team demography on VC financing and going public. Journal of Business Venturing 2007, 22(2):147-173.
    • (2007) Journal of Business Venturing , vol.22 , Issue.2 , pp. 147-173
    • Beckman, C.M.1    Burton, M.D.2    O'Reilly, C.3
  • 6
    • 37349131697 scopus 로고    scopus 로고
    • Country of origin and foreign IPO legitimacy: understanding the role of geographic scope and insider ownership
    • Bell R.G., Moore C.B., Al-Shammari H.A. Country of origin and foreign IPO legitimacy: understanding the role of geographic scope and insider ownership. Entrepreneurship Theory and Practice 2008, 32(1):185-202.
    • (2008) Entrepreneurship Theory and Practice , vol.32 , Issue.1 , pp. 185-202
    • Bell, R.G.1    Moore, C.B.2    Al-Shammari, H.A.3
  • 7
    • 0001820890 scopus 로고
    • An introduction to the law and economics of intellectual property
    • Besen S.M., Raskind L.J. An introduction to the law and economics of intellectual property. Journal of Economic Perspectives 1991, 5(1):3-27.
    • (1991) Journal of Economic Perspectives , vol.5 , Issue.1 , pp. 3-27
    • Besen, S.M.1    Raskind, L.J.2
  • 8
    • 70449112954 scopus 로고    scopus 로고
    • What is the effect of the financial crisis on venture capital financing? Empirical evidence from US internet start-ups
    • Block J.H., Sandner P.G. What is the effect of the financial crisis on venture capital financing? Empirical evidence from US internet start-ups. Venture Capital: An International Journal of Entrepreneurial Finance 2009, 11(4):295-309.
    • (2009) Venture Capital: An International Journal of Entrepreneurial Finance , vol.11 , Issue.4 , pp. 295-309
    • Block, J.H.1    Sandner, P.G.2
  • 9
    • 38249035710 scopus 로고
    • Marketing control and performance in early-growth companies
    • Boag D.A. Marketing control and performance in early-growth companies. Journal of Business Venturing 1987, 2(4):365-379.
    • (1987) Journal of Business Venturing , vol.2 , Issue.4 , pp. 365-379
    • Boag, D.A.1
  • 10
    • 0035193857 scopus 로고    scopus 로고
    • Market value, R&D and intellectual property: an empirical analysis of large Australian firms
    • Bosworth D., Rogers M. Market value, R&D and intellectual property: an empirical analysis of large Australian firms. The Economic Record 2001, 77(239):323-337.
    • (2001) The Economic Record , vol.77 , Issue.239 , pp. 323-337
    • Bosworth, D.1    Rogers, M.2
  • 12
    • 84901277705 scopus 로고    scopus 로고
    • The Informational Role of Patents in Venture Capital Financing
    • Cao J., Hsu P.H. The Informational Role of Patents in Venture Capital Financing. SSRN Working paper 2011, (http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1678809).
    • (2011) SSRN Working paper
    • Cao, J.1    Hsu, P.H.2
  • 13
    • 1442278484 scopus 로고
    • The evolution of marketing in small firms
    • Carson D.J. The evolution of marketing in small firms. European Journal of Marketing 1985, 19(5):7-16.
    • (1985) European Journal of Marketing , vol.19 , Issue.5 , pp. 7-16
    • Carson, D.J.1
  • 14
    • 0037857038 scopus 로고    scopus 로고
    • Signaling firm value through board structure: an investigation of initial public offerings
    • Certo S.T., Daily C.M., Dalton D.R. Signaling firm value through board structure: an investigation of initial public offerings. Entrepreneurship Theory and Practice 2001, 26(2):33-50.
    • (2001) Entrepreneurship Theory and Practice , vol.26 , Issue.2 , pp. 33-50
    • Certo, S.T.1    Daily, C.M.2    Dalton, D.R.3
  • 15
    • 84901285319 scopus 로고    scopus 로고
    • John Wiley & Sons, Inc., Hoboken, New Jersey
    • Chasser A.H., Wolfe J.C. Brand Rewired 2010, John Wiley & Sons, Inc., Hoboken, New Jersey.
    • (2010) Brand Rewired
    • Chasser, A.H.1    Wolfe, J.C.2
  • 16
    • 20444450835 scopus 로고    scopus 로고
    • Information asymmetry and investor valuation of IPOs: top management team legitimacy as a capital market signal
    • Cohen B.D., Dean T.J. Information asymmetry and investor valuation of IPOs: top management team legitimacy as a capital market signal. Strategic Management Journal 2005, 26(7):33-50.
    • (2005) Strategic Management Journal , vol.26 , Issue.7 , pp. 33-50
    • Cohen, B.D.1    Dean, T.J.2
  • 18
    • 33749612106 scopus 로고    scopus 로고
    • Government policy towards entrepreneurial finance: innovation investment funds
    • Cumming D. Government policy towards entrepreneurial finance: innovation investment funds. Journal of Business Venturing 2007, 22(2):193-235.
    • (2007) Journal of Business Venturing , vol.22 , Issue.2 , pp. 193-235
    • Cumming, D.1
  • 19
    • 70449626242 scopus 로고    scopus 로고
    • Legality and venture capital governance around the world
    • Cumming D., Schmidt D., Walz U. Legality and venture capital governance around the world. Journal of Business Venturing 2010, 25(1):54-72.
    • (2010) Journal of Business Venturing , vol.25 , Issue.1 , pp. 54-72
    • Cumming, D.1    Schmidt, D.2    Walz, U.3
  • 21
    • 84901276242 scopus 로고    scopus 로고
    • Trademark or patent? The effects of market structure, customer type and venture capital financing on start-ups' IP decisions
    • (Available at SSRN:
    • De Vries A.G.B., Pennings E., Block J.H. Trademark or patent? The effects of market structure, customer type and venture capital financing on start-ups' IP decisions. ERIM Report Series Reference No. ERS-2013-002-STR 2013, (Available at SSRN: http://ssrn.com/abstract=2247281).
    • (2013) ERIM Report Series Reference No. ERS-2013-002-STR
    • De Vries, A.G.B.1    Pennings, E.2    Block, J.H.3
  • 22
    • 77952889863 scopus 로고    scopus 로고
    • The interplay of need and opportunity in venture capital investment syndication
    • Dimov D., Milanov H. The interplay of need and opportunity in venture capital investment syndication. Journal of Business Venturing 2010, 25(4):331-348.
    • (2010) Journal of Business Venturing , vol.25 , Issue.4 , pp. 331-348
    • Dimov, D.1    Milanov, H.2
  • 23
    • 84978387498 scopus 로고    scopus 로고
    • How fundamental are fundamental values? Valuation methods and their impact on the performance of German venture capitalists
    • Dittmann I., Kemper J., Maug E. How fundamental are fundamental values? Valuation methods and their impact on the performance of German venture capitalists. European Financial Management 2004, 10(4):609-638.
    • (2004) European Financial Management , vol.10 , Issue.4 , pp. 609-638
    • Dittmann, I.1    Kemper, J.2    Maug, E.3
  • 25
    • 20344361809 scopus 로고
    • The economics of trademarks
    • Economides N. The economics of trademarks. Trademark Reporter 1988, 78:523-539.
    • (1988) Trademark Reporter , vol.78 , pp. 523-539
    • Economides, N.1
  • 26
    • 33847265440 scopus 로고    scopus 로고
    • Firm-level implications of early stage venture capital investment - an empirical investigation
    • Engel D., Keilbach M. Firm-level implications of early stage venture capital investment - an empirical investigation. Journal of Empirical Finance 2007, 14(2):150-167.
    • (2007) Journal of Empirical Finance , vol.14 , Issue.2 , pp. 150-167
    • Engel, D.1    Keilbach, M.2
  • 27
    • 84867858379 scopus 로고    scopus 로고
    • How do young firms manage product portfolio complexity? The role of absorptive capacity and ambidexterity
    • Fernhaber S.A., Patel P. How do young firms manage product portfolio complexity? The role of absorptive capacity and ambidexterity. Strategic Management Journal 2012, 33(13):1516-1539.
    • (2012) Strategic Management Journal , vol.33 , Issue.13 , pp. 1516-1539
    • Fernhaber, S.A.1    Patel, P.2
  • 28
    • 84874773317 scopus 로고    scopus 로고
    • Complements and substitutes in value appropriation - a choice experimental approach
    • Fischer T., Henkel J. Complements and substitutes in value appropriation - a choice experimental approach. Research Policy 2013, 42(2):326-339.
    • (2013) Research Policy , vol.42 , Issue.2 , pp. 326-339
    • Fischer, T.1    Henkel, J.2
  • 29
    • 33845699841 scopus 로고    scopus 로고
    • The good, the bad, and the unfamiliar: the challenges of reputation formation facing new firms
    • Fischer E., Reuber R. The good, the bad, and the unfamiliar: the challenges of reputation formation facing new firms. Entrepreneurship Theory and Practice 2007, 31(1):53-75.
    • (2007) Entrepreneurship Theory and Practice , vol.31 , Issue.1 , pp. 53-75
    • Fischer, E.1    Reuber, R.2
  • 30
    • 0032628048 scopus 로고    scopus 로고
    • Component sharing in the management of product variety: a study of automotive braking systems
    • Fisher M., Ramdas K., Ulrich K. Component sharing in the management of product variety: a study of automotive braking systems. Management Science 1999, 45(3):297-315.
    • (1999) Management Science , vol.45 , Issue.3 , pp. 297-315
    • Fisher, M.1    Ramdas, K.2    Ulrich, K.3
  • 31
    • 0023744098 scopus 로고
    • Venture capital, high technology and regional development
    • Florida R.L., Kenney M. Venture capital, high technology and regional development. Regional Studies 1988, 22(1):33-48.
    • (1988) Regional Studies , vol.22 , Issue.1 , pp. 33-48
    • Florida, R.L.1    Kenney, M.2
  • 33
    • 33746840224 scopus 로고    scopus 로고
    • What you are is what you like - similarity biases in venture capitals' evaluations of start-up teams
    • Franke N., Gruber M., Harhoff D., Henkel J. What you are is what you like - similarity biases in venture capitals' evaluations of start-up teams. Journal of Business Venturing 2006, 21(6):802-826.
    • (2006) Journal of Business Venturing , vol.21 , Issue.6 , pp. 802-826
    • Franke, N.1    Gruber, M.2    Harhoff, D.3    Henkel, J.4
  • 34
    • 0036990928 scopus 로고    scopus 로고
    • When does start-up innovation spur the gale of creative destruction?
    • Gans J.S., Hsu D.H., Stern S. When does start-up innovation spur the gale of creative destruction?. The Rand Journal of Economics 2002, 33(4):571-586.
    • (2002) The Rand Journal of Economics , vol.33 , Issue.4 , pp. 571-586
    • Gans, J.S.1    Hsu, D.H.2    Stern, S.3
  • 35
    • 67650854415 scopus 로고    scopus 로고
    • New venture valuation by venture capitalists: an integrative approach
    • (Available at:
    • Ge D., Mahoney J.M., Mahoney J.T. New venture valuation by venture capitalists: an integrative approach. Working Paper 2005, (Available at: www.business.uiuc.edu/Working_Papers/papers/05-0124.pdf).
    • (2005) Working Paper
    • Ge, D.1    Mahoney, J.M.2    Mahoney, J.T.3
  • 36
    • 33847166170 scopus 로고    scopus 로고
    • IPOs, trade sales and liquidations: modelling venture capital exits using survival analysis
    • Giot P., Schwienbacher A. IPOs, trade sales and liquidations: modelling venture capital exits using survival analysis. Journal of Banking & Finance 2007, 31(3):679-702.
    • (2007) Journal of Banking & Finance , vol.31 , Issue.3 , pp. 679-702
    • Giot, P.1    Schwienbacher, A.2
  • 37
    • 0001094026 scopus 로고    scopus 로고
    • Money chasing deals? The impact of fund inflows on private equity valuations
    • Gompers P.A., Lerner J. Money chasing deals? The impact of fund inflows on private equity valuations. Journal of Financial Economics 2000, 55(2):281-325.
    • (2000) Journal of Financial Economics , vol.55 , Issue.2 , pp. 281-325
    • Gompers, P.A.1    Lerner, J.2
  • 38
    • 33748103873 scopus 로고    scopus 로고
    • The value of innovation: the interaction of competition, R&D and IP
    • Greenhalgh C., Rogers M. The value of innovation: the interaction of competition, R&D and IP. Research Policy 2006, 35(4):562-580.
    • (2006) Research Policy , vol.35 , Issue.4 , pp. 562-580
    • Greenhalgh, C.1    Rogers, M.2
  • 41
    • 33645675879 scopus 로고    scopus 로고
    • Marketing in new ventures: theory and empirical evidence
    • Gruber M. Marketing in new ventures: theory and empirical evidence. Schmalenbach Business Review 2004, 56(2):164-199.
    • (2004) Schmalenbach Business Review , vol.56 , Issue.2 , pp. 164-199
    • Gruber, M.1
  • 43
    • 84857018825 scopus 로고    scopus 로고
    • To be financed or not: the role of patents for venture capital financing
    • (Available at:
    • Haeussler C., Harhoff D., Mueller E. To be financed or not: the role of patents for venture capital financing. Working Paper 2009, (Available at: http://epub.ub.uni-muenchen.de/8970/1/Haeussler_et_al_VCPat_Jan2009LMU_WP_Reihe.pdf).
    • (2009) Working Paper
    • Haeussler, C.1    Harhoff, D.2    Mueller, E.3
  • 45
    • 0001779071 scopus 로고
    • Venture capitalists' decision criteria in new venture evaluation
    • Hall J., Hofer C.W. Venture capitalists' decision criteria in new venture evaluation. Journal of Business Venturing 1993, 8(1):25-42.
    • (1993) Journal of Business Venturing , vol.8 , Issue.1 , pp. 25-42
    • Hall, J.1    Hofer, C.W.2
  • 46
    • 84936628616 scopus 로고
    • Structural inertia and organizational change
    • Hannan M.T., Freeman J. Structural inertia and organizational change. American Sociological Review 1984, 49(2):149-164.
    • (1984) American Sociological Review , vol.49 , Issue.2 , pp. 149-164
    • Hannan, M.T.1    Freeman, J.2
  • 47
    • 0013041398 scopus 로고
    • Appropriability of technical innovations: an empirical analysis
    • Harabi N. Appropriability of technical innovations: an empirical analysis. Research Policy 1995, 24(6):981-992.
    • (1995) Research Policy , vol.24 , Issue.6 , pp. 981-992
    • Harabi, N.1
  • 48
    • 0034552621 scopus 로고    scopus 로고
    • The interaction between product market and financing strategy: the role of venture capital
    • Hellman T., Puri M. The interaction between product market and financing strategy: the role of venture capital. Review of Financial Studies 2000, 13(4):959-984.
    • (2000) Review of Financial Studies , vol.13 , Issue.4 , pp. 959-984
    • Hellman, T.1    Puri, M.2
  • 49
    • 0013118760 scopus 로고    scopus 로고
    • Venture capital and the professionalization of start-up firms: empirical evidence
    • Hellman T., Puri M. Venture capital and the professionalization of start-up firms: empirical evidence. Journal of Finance 2002, 57(1):169-197.
    • (2002) Journal of Finance , vol.57 , Issue.1 , pp. 169-197
    • Hellman, T.1    Puri, M.2
  • 50
    • 77952551636 scopus 로고    scopus 로고
    • Innovation and the survival of new firms in the UK
    • Helmers C., Rogers M. Innovation and the survival of new firms in the UK. Review of Industrial Organization 2010, 36(3):227-248.
    • (2010) Review of Industrial Organization , vol.36 , Issue.3 , pp. 227-248
    • Helmers, C.1    Rogers, M.2
  • 51
    • 0041873386 scopus 로고
    • Market analysis and marketing in new ventures: venture capitalists' perceptions
    • Hills G.E. Market analysis and marketing in new ventures: venture capitalists' perceptions. Frontiers of Entrepreneurship Research 1984, 167-182.
    • (1984) Frontiers of Entrepreneurship Research , pp. 167-182
    • Hills, G.E.1
  • 52
    • 0001781426 scopus 로고
    • Research at the marketing interface to advance entrepreneurship theory
    • Hills G.E., Laforge R.W. Research at the marketing interface to advance entrepreneurship theory. Entrepreneurship Theory and Practice 1992, 16(3):33-59.
    • (1992) Entrepreneurship Theory and Practice , vol.16 , Issue.3 , pp. 33-59
    • Hills, G.E.1    Laforge, R.W.2
  • 54
    • 0042374426 scopus 로고
    • Marketing and entrepreneurship research interface
    • University of Illinois, Chicago, G. Hills, R.W. LaForge, B.J. Parker (Eds.)
    • Hisrich R.D. Marketing and entrepreneurship research interface. Research at the marketing/entrepreneurship interface 1989, 3-17. University of Illinois, Chicago. G. Hills, R.W. LaForge, B.J. Parker (Eds.).
    • (1989) Research at the marketing/entrepreneurship interface , pp. 3-17
    • Hisrich, R.D.1
  • 55
    • 0008677341 scopus 로고    scopus 로고
    • Product complexity, innovation and industrial organization
    • Hobday M. Product complexity, innovation and industrial organization. Research Policy 1998, 26(6):689-710.
    • (1998) Research Policy , vol.26 , Issue.6 , pp. 689-710
    • Hobday, M.1
  • 56
    • 33846190557 scopus 로고    scopus 로고
    • Whom you know matters: venture capital networks and investment performance
    • Hochberg Y.V., Ljungqvist A., Lu Y. Whom you know matters: venture capital networks and investment performance. Journal of Finance 2007, 62(1):251-302.
    • (2007) Journal of Finance , vol.62 , Issue.1 , pp. 251-302
    • Hochberg, Y.V.1    Ljungqvist, A.2    Lu, Y.3
  • 57
    • 84901260501 scopus 로고    scopus 로고
    • Productive assets or quality signals? The role of patents and alliances in VC financing
    • Working paper
    • Hoenig D., Henkel J. Productive assets or quality signals? The role of patents and alliances in VC financing. SSRN Working paper 2012, Working paper. 10.2139/ssrn.2180406.
    • (2012) SSRN Working paper
    • Hoenig, D.1    Henkel, J.2
  • 58
    • 4344630945 scopus 로고    scopus 로고
    • What do entrepreneurs pay for venture capital affiliation?
    • Hsu D.H. What do entrepreneurs pay for venture capital affiliation?. Journal of Finance 2004, 59(4):1805-1844.
    • (2004) Journal of Finance , vol.59 , Issue.4 , pp. 1805-1844
    • Hsu, D.H.1
  • 59
    • 34249320473 scopus 로고    scopus 로고
    • Experienced entrepreneurial founders, organizational capital, and venture capital funding
    • Hsu D.H. Experienced entrepreneurial founders, organizational capital, and venture capital funding. Research Policy 2007, 36(5):722-741.
    • (2007) Research Policy , vol.36 , Issue.5 , pp. 722-741
    • Hsu, D.H.1
  • 60
  • 61
    • 0031286619 scopus 로고    scopus 로고
    • Job stress, satisfaction, and mental health: an empirical examination of self-employed and non-self-employed Canadians
    • Jamal M. Job stress, satisfaction, and mental health: an empirical examination of self-employed and non-self-employed Canadians. Journal of Small Business Management 1997, 35(4):18-57.
    • (1997) Journal of Small Business Management , vol.35 , Issue.4 , pp. 18-57
    • Jamal, M.1
  • 62
    • 0037653717 scopus 로고    scopus 로고
    • Signaling through private equity placements and its impact on the valuation of biotechnology firms
    • Janney J.J., Folta T.B. Signaling through private equity placements and its impact on the valuation of biotechnology firms. Journal of Business Venturing 2003, 18(3):361-380.
    • (2003) Journal of Business Venturing , vol.18 , Issue.3 , pp. 361-380
    • Janney, J.J.1    Folta, T.B.2
  • 63
    • 76349090953 scopus 로고    scopus 로고
    • The direct and indirect effects of advertising spending on firm value
    • Joshi A., Hanssens D.M. The direct and indirect effects of advertising spending on firm value. Journal of Marketing 2010, 74(1):20-33.
    • (2010) Journal of Marketing , vol.74 , Issue.1 , pp. 20-33
    • Joshi, A.1    Hanssens, D.M.2
  • 64
    • 0011773703 scopus 로고    scopus 로고
    • Venture capitalists as principals: contracting, screening and monitoring
    • Kaplan S., Strömberg P. Venture capitalists as principals: contracting, screening and monitoring. American Economic Review 2001, 91(2):426-430.
    • (2001) American Economic Review , vol.91 , Issue.2 , pp. 426-430
    • Kaplan, S.1    Strömberg, P.2
  • 65
    • 0242287750 scopus 로고    scopus 로고
    • Complexity, identity and the value of knowledge-intensive exchanges
    • Karamanos A.G. Complexity, identity and the value of knowledge-intensive exchanges. Journal of Management Studies 2003, 40(7):1871-1890.
    • (2003) Journal of Management Studies , vol.40 , Issue.7 , pp. 1871-1890
    • Karamanos, A.G.1
  • 67
    • 77953027053 scopus 로고    scopus 로고
    • Evaluation uncertainty of venture capitalists' investment criteria
    • Kollmann T., Kuckertz A. Evaluation uncertainty of venture capitalists' investment criteria. Journal of Business Research 2010, 63(7):741-747.
    • (2010) Journal of Business Research , vol.63 , Issue.7 , pp. 741-747
    • Kollmann, T.1    Kuckertz, A.2
  • 68
    • 70449397989 scopus 로고    scopus 로고
    • Evaluating the financial impact of branding using trademarks: a framework and empirical evidence
    • Krasnikov A., Mishra S., Orozco D. Evaluating the financial impact of branding using trademarks: a framework and empirical evidence. Journal of Marketing 2009, 73(6):154-166.
    • (2009) Journal of Marketing , vol.73 , Issue.6 , pp. 154-166
    • Krasnikov, A.1    Mishra, S.2    Orozco, D.3
  • 69
    • 84901248682 scopus 로고    scopus 로고
    • Diskussionslinien der Entrepreneurial Marketing-Forschung: Ergebnisse einer Zitationsanalyse
    • Kraus S., Eggers F., Harms R., Hills G.E., Hultman C. Diskussionslinien der Entrepreneurial Marketing-Forschung: Ergebnisse einer Zitationsanalyse. Zeitschrift für Betriebswirtschaft 2011, 81(S6):27-58.
    • (2011) Zeitschrift für Betriebswirtschaft , vol.81 , Issue.S6 , pp. 27-58
    • Kraus, S.1    Eggers, F.2    Harms, R.3    Hills, G.E.4    Hultman, C.5
  • 71
    • 0000140435 scopus 로고
    • Informational asymmetries, financial structure, and financial intermediation
    • Leland H.E., Pyle D.H. Informational asymmetries, financial structure, and financial intermediation. Journal of Finance 1977, 32(2):271-387.
    • (1977) Journal of Finance , vol.32 , Issue.2 , pp. 271-387
    • Leland, H.E.1    Pyle, D.H.2
  • 72
    • 80052827833 scopus 로고    scopus 로고
    • Seeking exclusivity over a brand naming system? The McDonald's experience
    • Leong S.H.S., Lwin M.O. Seeking exclusivity over a brand naming system? The McDonald's experience. Journal of the Academy of Marketing Science 2006, 34(1):84-88.
    • (2006) Journal of the Academy of Marketing Science , vol.34 , Issue.1 , pp. 84-88
    • Leong, S.H.S.1    Lwin, M.O.2
  • 73
    • 21344491476 scopus 로고
    • The importance of patent scope: an empirical analysis
    • Lerner J. The importance of patent scope: an empirical analysis. The Rand Journal of Economics 1994, 25(2):319-333.
    • (1994) The Rand Journal of Economics , vol.25 , Issue.2 , pp. 319-333
    • Lerner, J.1
  • 74
    • 62149086614 scopus 로고    scopus 로고
    • Internet auction features as quality signals
    • Li S., Srinivasan K., Sun B. Internet auction features as quality signals. Journal of Marketing 2009, 73(1):75-92.
    • (2009) Journal of Marketing , vol.73 , Issue.1 , pp. 75-92
    • Li, S.1    Srinivasan, K.2    Sun, B.3
  • 75
    • 84864021132 scopus 로고    scopus 로고
    • The performance of small and medium-sized technology-based enterprises: do product diversity and international diversity matter?
    • Li L., Qian G., Qian Z. The performance of small and medium-sized technology-based enterprises: do product diversity and international diversity matter?. International Business Review 2012, 21(5):941-956.
    • (2012) International Business Review , vol.21 , Issue.5 , pp. 941-956
    • Li, L.1    Qian, G.2    Qian, Z.3
  • 76
    • 33750806019 scopus 로고    scopus 로고
    • Corporate social responsibility, customer satisfaction, and market value
    • Luo X., Bhattacharya C.B. Corporate social responsibility, customer satisfaction, and market value. Journal of Marketing 2006, 70(4):1-18.
    • (2006) Journal of Marketing , vol.70 , Issue.4 , pp. 1-18
    • Luo, X.1    Bhattacharya, C.B.2
  • 77
    • 33646270371 scopus 로고
    • Criteria used by venture capitalists to evaluate new venture proposals
    • Macmillan I.C., Siegel R., Narasimha P.N.S. Criteria used by venture capitalists to evaluate new venture proposals. Journal of Business Venturing 1985, 1(1):119-128.
    • (1985) Journal of Business Venturing , vol.1 , Issue.1 , pp. 119-128
    • Macmillan, I.C.1    Siegel, R.2    Narasimha, P.N.S.3
  • 78
    • 79961026474 scopus 로고    scopus 로고
    • Trademark statistics as innovation indicator - a micro study
    • Centre for innovation, Research and Competence in the Learning Economy, (Available at:
    • Malmberg C. Trademark statistics as innovation indicator - a micro study. Working Paper No 2005/17 2005, Centre for innovation, Research and Competence in the Learning Economy, (Available at: http://www.circle.lu.se/upload/CIRCLE/workingpapers/200517_Malmberg.pdf).
    • (2005) Working Paper No 2005/17
    • Malmberg, C.1
  • 79
    • 0038360004 scopus 로고    scopus 로고
    • Venture capitalists, investment appraisal and accounting information: comparative study of the USA, UK, France, Belgium and Holland
    • Manigart S., DeWaele K., Wright M., Robbie K., Desbrières P., Sapienza H., Beekman A. Venture capitalists, investment appraisal and accounting information: comparative study of the USA, UK, France, Belgium and Holland. European Financial Management 2000, 6(3):389-403.
    • (2000) European Financial Management , vol.6 , Issue.3 , pp. 389-403
    • Manigart, S.1    DeWaele, K.2    Wright, M.3    Robbie, K.4    Desbrières, P.5    Sapienza, H.6    Beekman, A.7
  • 80
    • 33846889536 scopus 로고    scopus 로고
    • Patents, venture capital, and software start-ups
    • Mann R.J., Sager T.W. Patents, venture capital, and software start-ups. Research Policy 2007, 36(2):193-208.
    • (2007) Research Policy , vol.36 , Issue.2 , pp. 193-208
    • Mann, R.J.1    Sager, T.W.2
  • 81
    • 84989095341 scopus 로고
    • Related diversification, core competences and corporate performance
    • Markides C.C., Williamson P.J. Related diversification, core competences and corporate performance. Strategic Management Journal 1994, 15(S2):149-165.
    • (1994) Strategic Management Journal , vol.15 , Issue.S2 , pp. 149-165
    • Markides, C.C.1    Williamson, P.J.2
  • 82
    • 20344399913 scopus 로고    scopus 로고
    • Trademarks as an indicator of innovation and industrial change
    • Mendonça S., Pereira T.S., Godinho M.M. Trademarks as an indicator of innovation and industrial change. Research Policy 2004, 33(9):1385-1404.
    • (2004) Research Policy , vol.33 , Issue.9 , pp. 1385-1404
    • Mendonça, S.1    Pereira, T.S.2    Godinho, M.M.3
  • 84
    • 38549176221 scopus 로고    scopus 로고
    • Myopic marketing management: evidence of the phenomenon and its long-term performance consequences in the SEO context
    • Mizik N., Jacobson R. Myopic marketing management: evidence of the phenomenon and its long-term performance consequences in the SEO context. Marketing Science 2007, 26(3):361-379.
    • (2007) Marketing Science , vol.26 , Issue.3 , pp. 361-379
    • Mizik, N.1    Jacobson, R.2
  • 85
    • 33847077658 scopus 로고    scopus 로고
    • The impact of virtual embeddedness on new venture survival: overcoming the liabilities of newness
    • Morse E.A., Fowler S.W., Lawrence T.B. The impact of virtual embeddedness on new venture survival: overcoming the liabilities of newness. Entrepreneurship Theory and Practice 2007, 31(2):139-159.
    • (2007) Entrepreneurship Theory and Practice , vol.31 , Issue.2 , pp. 139-159
    • Morse, E.A.1    Fowler, S.W.2    Lawrence, T.B.3
  • 86
    • 79953716541 scopus 로고    scopus 로고
    • Do venture capitalists have a bias against investment in academic spin-offs? Evidence from the micro- and nanotechnology sector in the UK
    • Munari F., Toschi L. Do venture capitalists have a bias against investment in academic spin-offs? Evidence from the micro- and nanotechnology sector in the UK. Industrial and Corporate Change 2011, 20(2):397-432.
    • (2011) Industrial and Corporate Change , vol.20 , Issue.2 , pp. 397-432
    • Munari, F.1    Toschi, L.2
  • 87
    • 0012164390 scopus 로고
    • Have UK venture capitalists a bias against investment in new technology-based firms?
    • Murray G.C., Lott J. Have UK venture capitalists a bias against investment in new technology-based firms?. Research Policy 1995, 24(2):283-299.
    • (1995) Research Policy , vol.24 , Issue.2 , pp. 283-299
    • Murray, G.C.1    Lott, J.2
  • 88
    • 16144366246 scopus 로고    scopus 로고
    • Trade-offs in the investment decisions of European venture capitalists
    • Muzyka D., Birley S., Leleux B. Trade-offs in the investment decisions of European venture capitalists. Journal of Business Venturing 1996, 11(4):273-287.
    • (1996) Journal of Business Venturing , vol.11 , Issue.4 , pp. 273-287
    • Muzyka, D.1    Birley, S.2    Leleux, B.3
  • 89
    • 0000580380 scopus 로고
    • Individuals and information overload in organizations: is more necessarily better?
    • O'Reilly C. Individuals and information overload in organizations: is more necessarily better?. Academy of Management Journal 1980, 23(4):684-696.
    • (1980) Academy of Management Journal , vol.23 , Issue.4 , pp. 684-696
    • O'Reilly, C.1
  • 90
    • 84901269214 scopus 로고    scopus 로고
    • Office for Harmonization in the Internal Market, Alicante, OHIM
    • OHIM Statistics of Community Trade Marks 2007 2011, Office for Harmonization in the Internal Market, Alicante.
    • (2011) Statistics of Community Trade Marks 2007
  • 91
    • 25844521256 scopus 로고    scopus 로고
    • Before and after the technology sector crash: the effect of environmental munificence on stock market response to alliances of e-commerce firms
    • Park N.K., Mezias J.M. Before and after the technology sector crash: the effect of environmental munificence on stock market response to alliances of e-commerce firms. Strategic Management Journal 2005, 26(11):987-1007.
    • (2005) Strategic Management Journal , vol.26 , Issue.11 , pp. 987-1007
    • Park, N.K.1    Mezias, J.M.2
  • 92
    • 27844565755 scopus 로고    scopus 로고
    • Ordering top pay: interpreting the signals
    • Perkins S.J., Hendry C. Ordering top pay: interpreting the signals. Journal of Management Studies 2005, 42(7):1443-1468.
    • (2005) Journal of Management Studies , vol.42 , Issue.7 , pp. 1443-1468
    • Perkins, S.J.1    Hendry, C.2
  • 93
    • 84893921305 scopus 로고    scopus 로고
    • Naming names: part three - safeguarding brand equity in the United States by developing a family of trademarks
    • Petty R.D. Naming names: part three - safeguarding brand equity in the United States by developing a family of trademarks. Journal of Brand Management 2010, 17(8):561-567.
    • (2010) Journal of Brand Management , vol.17 , Issue.8 , pp. 561-567
    • Petty, R.D.1
  • 94
    • 78751583960 scopus 로고    scopus 로고
    • "In pursuit of the real deal" A longitudinal study of VC decision making
    • Petty J., Gruber M. "In pursuit of the real deal" A longitudinal study of VC decision making. Journal of Business Venturing 2011, 26(2):172-188.
    • (2011) Journal of Business Venturing , vol.26 , Issue.2 , pp. 172-188
    • Petty, J.1    Gruber, M.2
  • 96
    • 85011164105 scopus 로고    scopus 로고
    • Signaling value to business angels: the proportion of the entrepreneur's net worth invested in a new venture as a decision signal
    • Prasad D., Bruton G.D., Vozikis G. Signaling value to business angels: the proportion of the entrepreneur's net worth invested in a new venture as a decision signal. Venture Capital: An International Journal of Entrepreneurial Finance 2000, 2(3):167-182.
    • (2000) Venture Capital: An International Journal of Entrepreneurial Finance , vol.2 , Issue.3 , pp. 167-182
    • Prasad, D.1    Bruton, G.D.2    Vozikis, G.3
  • 97
    • 0036788443 scopus 로고    scopus 로고
    • Multinationality, product diversification, and profitability of emerging US small- and medium-sized enterprises
    • Qian G. Multinationality, product diversification, and profitability of emerging US small- and medium-sized enterprises. Journal of Business Venturing 2002, 17(6):611-633.
    • (2002) Journal of Business Venturing , vol.17 , Issue.6 , pp. 611-633
    • Qian, G.1
  • 98
    • 33750076360 scopus 로고    scopus 로고
    • Balancing vertical integration and strategic outsourcing: effects on product portfolio, product success, and firm performance
    • Rothaermel F.T., Hitt M.A., Jobe L.A. Balancing vertical integration and strategic outsourcing: effects on product portfolio, product success, and firm performance. Strategic Management Journal 2006, 27(11):1033-1056.
    • (2006) Strategic Management Journal , vol.27 , Issue.11 , pp. 1033-1056
    • Rothaermel, F.T.1    Hitt, M.A.2    Jobe, L.A.3
  • 99
    • 0039229080 scopus 로고
    • Some hypotheses about risk in venture capital investing
    • Ruhnka J.C., Young J.E. Some hypotheses about risk in venture capital investing. Journal of Business Venturing 1991, 6(2):115-133.
    • (1991) Journal of Business Venturing , vol.6 , Issue.2 , pp. 115-133
    • Ruhnka, J.C.1    Young, J.E.2
  • 100
    • 79961031271 scopus 로고    scopus 로고
    • Trademarks: complementarity to patents
    • Rujas J. Trademarks: complementarity to patents. World Patent Information 1999, 21(1):35-39.
    • (1999) World Patent Information , vol.21 , Issue.1 , pp. 35-39
    • Rujas, J.1
  • 101
    • 1842554865 scopus 로고    scopus 로고
    • Return on marketing using customer equity to focus marketing strategy
    • Rust R.T., Lemon K.N., Zeithaml V.A. Return on marketing using customer equity to focus marketing strategy. Journal of Marketing 2004, 68(1):109-127.
    • (2004) Journal of Marketing , vol.68 , Issue.1 , pp. 109-127
    • Rust, R.T.1    Lemon, K.N.2    Zeithaml, V.A.3
  • 102
    • 0034164077 scopus 로고    scopus 로고
    • Applicant self-selection: correlates of withdrawal from a multiple hurdle process
    • Ryan A.M., Sacco J.M., McFarland L.A., Kriska S.D. Applicant self-selection: correlates of withdrawal from a multiple hurdle process. Journal of Applied Psychology 2000, 85(2):163-179.
    • (2000) Journal of Applied Psychology , vol.85 , Issue.2 , pp. 163-179
    • Ryan, A.M.1    Sacco, J.M.2    McFarland, L.A.3    Kriska, S.D.4
  • 103
    • 48349141444 scopus 로고    scopus 로고
    • Integrating design into strategic management processes
    • Sanchez R. Integrating design into strategic management processes. Design Management Review 2006, 17(4):10-17.
    • (2006) Design Management Review , vol.17 , Issue.4 , pp. 10-17
    • Sanchez, R.1
  • 104
    • 79961032287 scopus 로고    scopus 로고
    • The market value of R&D, patents and trademarks
    • Sandner P.G., Block J.H. The market value of R&D, patents and trademarks. Research Policy 2011, 40(7):969-985.
    • (2011) Research Policy , vol.40 , Issue.7 , pp. 969-985
    • Sandner, P.G.1    Block, J.H.2
  • 105
    • 1142285979 scopus 로고    scopus 로고
    • New venture survival: ignorance, external shocks, and risk reduction strategies
    • Shepherd D.A., Douglas E.J., Shanley M. New venture survival: ignorance, external shocks, and risk reduction strategies. Journal of Business Venturing 2000, 15(5-6):393-410.
    • (2000) Journal of Business Venturing , vol.15 , Issue.5-6 , pp. 393-410
    • Shepherd, D.A.1    Douglas, E.J.2    Shanley, M.3
  • 106
    • 33646564042 scopus 로고    scopus 로고
    • Revisiting Burns and Stalker: formal structure and new venture performance in emerging economic sectors
    • Sine W.D., Mitsuhashi H., Kirsch D.A. Revisiting Burns and Stalker: formal structure and new venture performance in emerging economic sectors. Academy of Management Journal 2006, 40(1):121-132.
    • (2006) Academy of Management Journal , vol.40 , Issue.1 , pp. 121-132
    • Sine, W.D.1    Mitsuhashi, H.2    Kirsch, D.A.3
  • 107
    • 34547305770 scopus 로고    scopus 로고
    • Trust as a signal of a social norm and the hidden costs of incentive schemes
    • Sliwka D. Trust as a signal of a social norm and the hidden costs of incentive schemes. American Economic Review 2007, 97(3):999-1012.
    • (2007) American Economic Review , vol.97 , Issue.3 , pp. 999-1012
    • Sliwka, D.1
  • 108
    • 51549113657 scopus 로고    scopus 로고
    • Bringing the context back. Settings and the search for syndicate partners in venture capital investment networks
    • Sorenson O., Stuart T.E. Bringing the context back. Settings and the search for syndicate partners in venture capital investment networks. Administrative Science Quarterly 2008, 53(2):266-294.
    • (2008) Administrative Science Quarterly , vol.53 , Issue.2 , pp. 266-294
    • Sorenson, O.1    Stuart, T.E.2
  • 110
    • 0037893445 scopus 로고    scopus 로고
    • Signaling in retrospect and the informational structure of markets
    • Spence M. Signaling in retrospect and the informational structure of markets. American Economic Review 2002, 92(3):434-459.
    • (2002) American Economic Review , vol.92 , Issue.3 , pp. 434-459
    • Spence, M.1
  • 111
    • 68649106875 scopus 로고    scopus 로고
    • Marketing and firm value: metrics, methods, findings, and future directions
    • Srinivasan S., Hanssens D.M. Marketing and firm value: metrics, methods, findings, and future directions. Journal of Marketing Research 2009, 46(June):293-312.
    • (2009) Journal of Marketing Research , vol.46 , Issue.JUNE , pp. 293-312
    • Srinivasan, S.1    Hanssens, D.M.2
  • 112
    • 38549086633 scopus 로고
    • Profiting from technological innovation: implications for integration, collaboration, licensing, and public policy
    • Teece D.J. Profiting from technological innovation: implications for integration, collaboration, licensing, and public policy. Research Policy 1986, 15(6):285-305.
    • (1986) Research Policy , vol.15 , Issue.6 , pp. 285-305
    • Teece, D.J.1
  • 114
    • 84870315431 scopus 로고    scopus 로고
    • To protect or not to protect? Modes of appropriability in the small enterprise sector
    • Thomä J., Bizer K. To protect or not to protect? Modes of appropriability in the small enterprise sector. Research Policy 2013, 42(1):35-49.
    • (2013) Research Policy , vol.42 , Issue.1 , pp. 35-49
    • Thomä, J.1    Bizer, K.2
  • 116
    • 84901275914 scopus 로고    scopus 로고
    • Accessed on July 12, 2013, UK IPO
    • UK IPO The Economics of Design Rights Accessed on July 12, 2013. http://www.ipo.gov.uk/pro-ipresearch/ipresearch-right/ipresearch-right-design.htm.
    • The Economics of Design Rights
  • 117
    • 84901280301 scopus 로고    scopus 로고
    • accessed on December 25, 2012, USPTO
    • USPTO Fee Schedule, October 5, 2012 accessed on December 25, 2012. http://www.uspto.gov/web/offices/ac/qs/ope/fee100512.htm#tm.
    • Fee Schedule, October 5, 2012
  • 118
    • 84901271245 scopus 로고    scopus 로고
    • accessed on May 14, 2013, USPTO
    • USPTO Performance and accountability report 2012 accessed on May 14, 2013. http://www.uspto.gov/about/stratplan/ar/USPTOFY2012PAR.pdf.
    • Performance and accountability report 2012
  • 120
    • 84864151964 scopus 로고    scopus 로고
    • A comprehensive model of entrepreneur role stress antecedents and consequences
    • Wincent J., Örtqvist D. A comprehensive model of entrepreneur role stress antecedents and consequences. Journal of Business and Psychology 2009, 24(2):225-243.
    • (2009) Journal of Business and Psychology , vol.24 , Issue.2 , pp. 225-243
    • Wincent, J.1    Örtqvist, D.2
  • 123
    • 84986172643 scopus 로고    scopus 로고
    • Brands and brand equity: definition and management
    • Wood L. Brands and brand equity: definition and management. Management Decision 2000, 38(9):662-669.
    • (2000) Management Decision , vol.38 , Issue.9 , pp. 662-669
    • Wood, L.1
  • 124
    • 0042374428 scopus 로고
    • The interface of entrepreneurship and marketing: concepts and research perspectives
    • University of Illinois, Chicago, G. Hills, R.W. LaForge, B.J. Parker (Eds.)
    • Wortman M.S., Spann M.S., Adams M. The interface of entrepreneurship and marketing: concepts and research perspectives. Research at the Marketing/Entrepreneurship Interface 1989, 117-137. University of Illinois, Chicago. G. Hills, R.W. LaForge, B.J. Parker (Eds.).
    • (1989) Research at the Marketing/Entrepreneurship Interface , pp. 117-137
    • Wortman, M.S.1    Spann, M.S.2    Adams, M.3
  • 125
    • 0344118821 scopus 로고    scopus 로고
    • The structure and management of alliances: syndication in the venture capital industry
    • Wright M., Lockett A. The structure and management of alliances: syndication in the venture capital industry. Journal of Management Studies 2003, 40(8):2073-2102.
    • (2003) Journal of Management Studies , vol.40 , Issue.8 , pp. 2073-2102
    • Wright, M.1    Lockett, A.2
  • 126
    • 8744295470 scopus 로고    scopus 로고
    • The formation of high-tech university spinouts: the role of joint ventures and venture capital investors
    • Wright M., Vohora A., Lockett A. The formation of high-tech university spinouts: the role of joint ventures and venture capital investors. The Journal of Technology Transfer 2004, 29(3-4):287-310.
    • (2004) The Journal of Technology Transfer , vol.29 , Issue.3-4 , pp. 287-310
    • Wright, M.1    Vohora, A.2    Lockett, A.3
  • 127
    • 12944262405 scopus 로고    scopus 로고
    • The potential of actual decision models: can they improve the venture capital investment decision?
    • Zacharakis A.L., Meyer D.G. The potential of actual decision models: can they improve the venture capital investment decision?. Journal of Business Venturing 2000, 15(4):323-346.
    • (2000) Journal of Business Venturing , vol.15 , Issue.4 , pp. 323-346
    • Zacharakis, A.L.1    Meyer, D.G.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.