Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types

European Journal of Operational Research

Volumn 238, Issue 1, 2014, Pages 185-198

  Schlereth, Christian ^a   Eckert, Christine ^b   Schaaf, René ^a   Skiera, Bernd ^a  

^a GOETHE UNIVERSITY   (Germany)

^b UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

Marketing research; Preference measurement; Self explicated approaches

Indexed keywords

MARKETING;

EMPIRICAL STUDIES; IMPORTANCE WEIGHTS; MARKETING RESEARCH; PAIRED COMPARISON; PREFERENCE MEASUREMENT; SELF-EXPLICATED APPROACHES; TRADE OFF;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84901191617     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2014.03.010     Document Type: Article

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