The Effect of Attribute Variation on Consumer Choice Consistency

Marketing Letters

Volumn 10, Issue 2, 1999, Pages 139-147

  Dellaert, Benedict G C ^a   Brazell, Jeff D ^b   Louviere, Jordan J ^b  

^a TILBURG UNIVERSITY   (Netherlands)

^b UNIVERSITY OF SYDNEY   (Australia)

Author keywords

Choice consistency; Conjoint choice experiments; Consumer choice models; Heteroscedastic logit

Indexed keywords

EID: 0000631322     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/a:1008088930464     Document Type: Article

References (7)

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