Using discrete choice experiments to estimate willingness-to-pay intervals

Marketing Letters

Volumn 23, Issue 3, 2012, Pages 761-776

  Schlereth, Christian ^a   Eckert, Christine ^b   Skiera, Bernd ^a  

^a GOETHE UNIVERSITY   (Germany)

^b UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

Discrete choice experiments; Scale heterogeneity; Willingness to pay; Willingness to pay intervals

Indexed keywords

EID: 84864389917     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-012-9177-2     Document Type: Article

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